Senior Manager, US Fertility, HCP Marketing

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Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.

That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

The Senior Manager, US Fertility HCP Marketing, is a crucial role within the commercial team and will be responsible for developing and executing key HCP programs, and tactics to support the commercial success of the Fertility Portfolio. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the fertility market as well as key attributes of the products to help position the product appropriately in a competitive and dynamic market.

This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brands both internally and externally. This position reports to the Fertility Marketing HCP leadership and will work in close partnership with the broader U.S. Fertility Marketing Team.

• Help develop HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
• Own the tactical development, execution and measurement of HCP personal and non-personal promotion for HCP and nurse audiences
• Lead the Medical Legal Review process by monitoring and ensuring all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
• Own relationship with HCP Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization
• Work cross-functionally to support development of a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs
• Oversee strategic direction for HCP congresses, including identification and execution of event sponsor ships, symposiums, and exhibit and conference material development
• Support the development and execution of speaker bureau and other peer-to-peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer-to-peer programs including speaker decks and invitations
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings
• Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
• Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of…