Graphic Designer​/Marketing Director

Must have a South Dakota Gaming License or be able to obtain one.

Must have a South Dakota Gaming License or be able to obtain one.

We are seeking a creative, motivated, and forward-thinking Graphic Designer / Marketing Director to join our team. This position will play an important role in developing and executing marketing initiatives through graphic design, digital marketing, social media, promotional campaigns, and emerging AI technologies.

The ideal candidate is both creative and marketing-minded
—someone who can take a promotional idea from concept to completion, create compelling visual content, understand the audience we are trying to reach, and help determine the best way to communicate the message.

This position will also help integrate AI into our marketing and design processes to improve creativity, efficiency, content development, and overall results.

• Create engaging graphics and visual materials for digital, social media, print, promotional, and advertising campaigns.
• Develop artwork for social media, websites, email marketing, signage, promotions, advertisements, menus, flyers, direct mail, and other marketing materials.
• Maintain consistent branding, visual identity, typography, and design standards across all platforms.
• Develop creative concepts and visual campaigns based on marketing objectives.
• Collaborate with management and various departments to develop promotional concepts and marketing materials.
• Manage multiple creative projects and deadlines while maintaining a high level of quality and attention to detail.
• Prepare designs for both digital and print production.
• Assist with photography, video, and other content creation as needed.

• Assist in developing and executing marketing plans, campaigns, promotions, and initiatives.
• Help develop marketing strategies designed to increase guest engagement, visitation, revenue, and brand awareness.
• Work with management to identify promotional opportunities and develop campaigns around events, holidays, seasonal initiatives, entertainment, products, and services.
• Help coordinate marketing efforts across social media, digital advertising, email, print, signage, website content, and other channels.
• Assist with promotional calendars and ensure marketing materials are developed and delivered on schedule.
• Research current marketing trends, competitor activity, audience behavior, and emerging opportunities.
• Assist in evaluating the effectiveness of marketing campaigns and make recommendations based on available data and results.
• Help maintain and strengthen the organization's overall brand identity.
• Work with outside vendors, media partners, printers, and other marketing partners as needed.

• Assist with planning, creating, scheduling, and publishing content across platforms such as Facebook, Instagram, Tik Tok, and other relevant channels.
• Develop engaging graphics, videos, reels, stories, and other content specifically designed for social media.
• Maintain a consistent social media voice, appearance, and brand presence.
• Monitor social media trends and identify opportunities for timely and engaging content.
• Assist with responding to comments, messages, and other social media interactions when appropriate.
• Track social media engagement and performance and use the information to improve future content.
• Develop social media campaigns supporting promotions, events, special offers, and overall marketing objectives.
• Assist with website content, email marketing, and other digital communication channels.

• Incorporate AI-powered creative and marketing tools into the design and content-development process.
• Use…