Sr. Associate Brand Manager, Innovation

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Full-Time Regular Management US

8 days ago Requisition

$ To $ Annually

THE ROLE:

• This position will report to the:
  Director of Innovation
• Travel Requirement:
  Minimal
• Location: Remote
• FLSA Status:
  Exempt
• Employment Category:
  Full time regular

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

Bolthouse Farms is a pre‑eminent provider of chilled juice, smoothies, shakes, and protein drinks.
Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health.
Evolution Fresh is a premier cold‑pressed juice brand with national availability. And,
SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit  .

JOB DESCRIPTION:Health-Ade is looking for a Senior Associate Brand Manager, Innovation to help bring the brand’s next generation of products to life. Working closely with the Director of Innovation, this role will translate consumer needs, category trends, and strategic priorities into compelling products that can win in the marketplace.

You will have meaningful ownership across the innovation process, independently leading assigned projects and key work streams from concept development through commercialization and launch. You will bring together partners across R&D, Finance, Supply Chain, Sales, Consumer Insights, Design, Legal, and Regulatory to keep projects moving and ensure strong ideas make it successfully to shelf.

This is a hands‑on role for someone who can bring structure to ambiguity, connect consumer insight with commercial opportunity, and confidently manage the details behind complex innovation projects. The right person will be equally comfortable refining a concept, building a business case, leading a cross‑functional meeting, and working through the decisions required to launch a great product.

JOB DUTIES:

INNOVATION AND CONCEPT DEVELOPMENT

• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends to identify opportunities aligned with Health-Ade’s innovation priorities.
• Evaluate innovation ideas based on consumer interest, fit with Health-Ade, business potential, and the company’s ability to bring them to market.
• Lead the development and refinement of assigned concepts, including the consumer proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging.
• Partner with Consumer Insights to develop learning plans, synthesize findings, and translate research into clear recommendations and next steps.
• Bring forward new ideas and recommendations that strengthen Health-Ade’s innovation pipeline and inform future priorities.
• Bring a clear consumer perspective to cross‑functional discussions and confidently present concept recommendations to partners and leadership.

COMMERCIALIZATION AND PROJECT LEADERSHIP

• Lead the Marketing workstream for assigned innovation projects through commercialization, partnering with R&D, Supply Chain, Operations, Finance, Sales, Legal, and Regulatory.
• Partner with the Commercialization team to align marketing deliverables, key decisions, and cross‑functional inputs with the overall project timeline.
• Proactively identify risks, resolve issues, and elevate key decisions that…