Senior Product Marketing Manager; CPG

Senior Product Marketing Manager (CPG Experience Required)

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth:
When we all make together, we make all things possible.

Let’s make.

We are seeking a highly motivated and results‑driven Senior Product Marketing Manager to join our dynamic Corporate Marketing Team. This individual will play a key role in driving the strategic development and execution of marketing programs supporting one of Cricut’s product categories. This role will collaborate closely with product management, creative, retail channel marketing, social media, influencer, and direct-to-consumer marketing teams on a wide array of marketing programs.

Specific areas of focus include ownership of product positioning and messaging, global product launch initiatives, online content strategy for new products, and partnering with cross‑functional teams to develop full‑funnel digital marketing programs. The ideal candidate will have strong project management and critical thinking skills, a passion for deeply understanding consumer needs and the ability to translate insights into programs that can be measured.

• Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and KPIs
• Work closely with Global Product Management to develop product positioning documents and go-to-market strategic briefs.
• Lead cross-functional teams including Creative, Digital, Corporate Marketing, Channel Marketing, Sales, and external agencies to implement and execute cross-functional marketing programs
• Effectively communicate at and align all levels in the organization, including high-level executives
• Drive development of marketing briefs and partner with creative team to execute against goals
• Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans
• Analyze program performance to improve opportunities, performance, and partnerships
• Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies
• Strategic plans for content supporting Product Detail Pages (PDP) for , and retail partner sites.
• Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets.
• Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives.
• Monitor competitors' product and marketing strategies to inform product marketing messaging and content strategy
• Ability to manage multiple projects, manage workload and meet deadlines.

• You’re highly strategic and an idea generator but can also live in the details when developing and executing against a plan.
• You’ll need to effectively manage both direct/indirect resources, communicate strategies and plans to the broader organization, and keep stakeholders in alignment
• A self-directed, problem-solver.
• An excellent…