Senior Growth Lifecycle Marketing Manager AdvancedMD South Jordan, UT, US Workplace On-site ago

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Are you a hands-on growth marketer who is just as comfortable shaping the lifecycle strategy as you are building the workflow, writing the email, and reading the results? We’re looking for an experienced Senior Growth Lifecycle Marketing Manager to own and optimize the lifecycle programs that turn leads into qualified sales pipeline  this highly visible, highly impactful role, you’ll sit at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics;

developing the strategy, then working directly in platforms like Marketo and Hub Spot to build audiences, create workflows, launch nurtures, run experiments, and analyze performance.

The north star for this role is simple: increase sales pipeline generated from non-paid channels and maximize the value of the demand we already create. You’ll work cross‑functionally with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations, using data not just to optimize programs but to earn alignment on where to invest next.

If you have a deep understanding of how lifecycle marketing contributes to pipeline, know what effective B2B nurture looks like, and are energized by continuously improving conversion, in service of our mission – we’d love to meet you.

• Build lifecycle and nurture programs that move prospects from initial engagement through qualification and into sales pipeline
• Convert leads generated through paid media, web, content, events, webinars, and other demand‑generation programs into qualified opportunities through targeted follow‑up and nurture strategies
• Develop email cadences and automated journeys based on buyer stage, persona, account characteristics, engagement behavior, product interest, and demonstrated intent

• Execute campaigns directly within Marketo, Hub Spot, and related marketing technology — including segmentation, workflow creation, email builds, triggers, lead routing, testing, QA, and launch
• Manage multiple lifecycle programs supporting different stakeholders simultaneously, from strategy and campaign design through execution, measurement, optimization, and iteration
• Improve the lifecycle marketing infrastructure, processes, templates, reporting, and operating standards needed to execute programs quickly and at scale

• Analyze lifecycle performance across the funnel, connecting channel metrics such as engagement and conversion to MQLs, sales acceptance, opportunities, pipeline, and revenue
• Optimize email and nurture performance through structured experimentation across messaging, creative, offers, calls to action, cadence, timing, segmentation, and journey design
• Identify high‑value audiences and behavioral signals within the existing database that can be activated through targeted campaigns to create incremental pipeline

• Build strong, trusted partnerships across Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations to identify gaps in the funnel and develop programs that improve lead‑to‑opportunity conversion
• Champion data‑backed decision‑making as the standard, not the exception — using results to shape recommendations and bring teams…