Business Development Representative

Company Overview

Lightspeed is a leading provider of cloud‑based software for dealerships and Original Equipment Manufacturers (OEMs), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Cart industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end‑to‑end business operations, including sales, parts, service, rentals, accounting, and Customer Relationship Management (CRM). When implemented into daily operations, Lightspeed helps dealers increase profitability by selling more units, service, and parts while creating a more streamlined experience for customers.

For nearly 40 years, Lightspeed has empowered 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.

About the Role

As a Business Development Representative (BDR), you will play a crucial role in driving the growth of our SaaS solutions. Your primary responsibility will be to identify and qualify potential customers, build relationships, and generate new business opportunities. You will work closely with the sales and marketing teams to ensure a seamless transition from lead generation to sales closure.

What You’ll Do Inbound Lead Generation (20%)

• Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential.
• Qualify marketing leads to understand their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision‑making processes to ensure a smooth handoff to Sales Executives.
• Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting.

Outbound Lead Generation (80%)

• Research target accounts by analyzing companies within our Ideal Customer Profile (ICP) to understand their dealer management challenges, goals, and how our solutions can address their needs.
• Perform contact discovery by identifying the right decision‑makers and key influencers within the dealership.
• Use Salesforce and our sales engagement tool to execute a mix of personalized emails, calls, and Linked In activities. Introduce, nurture, and educate prospects on Lightspeed solutions.
• Ensure qualification targets and objectives are achieved monthly, quarterly, and annually.

Qualifications

• Bachelor’s degree in Business, Marketing, or related experience.
• 2+ years of proven experience in sales or business development, preferably in the SaaS industry.
• Motivated individual who thrives in fast‑paced environments and demonstrates a proven ability to initiate conversations and build lasting relationships.
• Exceptional verbal and written communication skills, with the ability to craft personalized emails and effectively convey how our solutions meet the unique needs of each prospect.
• Proficient with CRM platforms and prospecting tools such as Salesforce, Hub Spot, Outreach, Zoom Info, and Linked In Sales Navigator, with a willingness to learn new technologies.
• A collaborative mindset with a commitment to contribute to team goals and foster a shared sense of success.

Inclusion and Diversity at Lightspeed

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note

Applicants must be authorized to work in the U.S.

Ready to Apply?

Take the next step in your career—apply today and join a team where your skills will make an impact!

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Sales and Business Development

Industries

• Software Development

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