Direct Capital Strategist

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Orange Funding is expanding our Direct Capital team at our South Jordan headquarters. We’re looking for experienced B2 sales professionals who are comfortable in an outbound environment and want to work in a disciplined, performance-driven capital markets firm.

Direct Capital Strategists are responsible for originating and qualifying opportunities with business owners, CFOs, and operators nationwide. This is an on-premise, inside sales role with a primary focus on outbound calling and direct outreach to operating businesses.

You’ll be responsible for building pipeline, advancing conversations, and creating qualified files, while working closely with our capital markets team through the funding process.

• Consistent outbound effort and follow-through
• Comfort initiating conversations with senior decision-makers
• Ability to operate inside structured, sometimes complex deals
• Accountability to activity, pipeline, and results

This is not a passive role. Performance is measured clearly, and expectations are straightforward.

• Experience in equipment finance, private credit, factoring, commercial real estate, or other B2B financial services. If you’ve sold into real businesses and are comfortable driving your own activity, this role will make sense quickly.

• Transparent compensation paid on realized net margin
• Base salary plus uncapped performance upside
• Rolling one-year performance periods with repeatable milestones

We’ve intentionally removed common friction points: unclear comp plans, hard-to-follow payout structures, and environments that don’t support serious professionals.

We’re not a “family” company. We’re a team of professionals who prepare, compete, respect output and hold each other to a high standard. The environment is built for people who want to produce and be rewarded for it.

If you have real B2B in lending sales experience and are looking for a platform that values clarity, effort, and results, we’d like to hear from you.