Firmware Verification Quality Manager; Player-Coach

Firmware Verification Quality Manager (Player-Coach Role)

• Full-time
• Department:
  Quality Engineering

Cricut® makes smart cutting machines that work with an easy‑to‑use app, an ever‑growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi‑workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy‑to‑master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full‑blown business. Craft with a passion or for a purpose. Make something big and bold, itsy‑bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth:
When we all make together, we make all things possible.

Let’s make.

Cricut is seeking an experienced Firmware Verification Quality Manager (also known in other industries as a Systems Verification Manager) to lead our firmware quality assurance function while also contributing directly to testing and validation efforts. In this player‑coach role, you will both manage and mentor a growing QA team and work hands‑on with test planning, execution, and automation to ensure the highest standards of quality for Cricut’s firmware and hardware product releases.

You will serve as the key voice for QA in cross‑functional discussions, representing customer and end‑user perspectives while balancing project timelines and priorities. This role requires strong leadership skills, deep technical expertise in firmware/hardware/software interactions, and the ability to operate both strategically and tactically.

• Build, lead, and mentor a team of firmware verification quality engineers, providing guidance, feedback, and career development.
• Define and drive firmware quality verification strategy, processes, and best practices across firmware and hardware testing.
• Allocate resources, set priorities, and ensure timely execution of test plans to support product launches.
• Collaborate with cross‑functional stakeholders (engineering, product, manufacturing, design) to align quality goals with business objectives.
• Communicate project status, risks, and recommendations to executives and stakeholders with clarity.

• Develop and execute comprehensive test plans, test cases, and automation suites for firmware and hardware systems.
• Perform functional, integration, regression, and system‑level testing of firmware across multiple platforms.
• Debug, analyze results, and track defects while working closely with development teams to resolve issues.
• Provide actionable end‑user feedback to improve overall product quality and customer experience.
• Partner with contract manufacturers in Asia to align on testing procedures and product readiness.

• Critical:
  Proven experience leading or managing Firmware Verification Quality teams in a technical product development environment.
• Critical:
  Strong background in hands‑on firmware, hardware, and software development with ability to code yourself, and teach/mentor others. Requires embedded systems (C/C++) coding proficiency!
• In‑Office Daily:
  Be able and willing to work in our South Jordan, Utah office five (5) days/week, without exception.
• Deep knowledge of communication protocols: USB, Bluetooth Classic, BLE, and Wi‑Fi.
• Hands‑on experience with microcontrollers, DC motors (steppers, servos), and motor drivers.
• Exposure to sensing, sampling, and feedback control systems.
• Experience writing and reviewing test plans, scenarios, and automation strategies.
• Skilled in debugging, defect tracking, and providing…