Director of Marketing

Supervisor Title Vice President for Communication and Marketing

Status

Status Full Time Regular

Salary Range

Salary Range $70,000 - $95,000

Position Summary

This is a director-level opportunity for a creative, strategic, hands‑on marketer to build institutional marketing capacity within an established communications, content, and creative services team at a mission-driven college.

The Director of Marketing serves as a key member of the Office of Institutional Communication and Marketing ( OICM ) and provides leadership for the College’s institutional marketing, brand visibility, and top‑of‑funnel audience development efforts. Reporting to the Vice President for Communication and Marketing, the Director brings strategic marketing expertise, creative thinking, and hands‑on execution to the work of expanding awareness of the College and strengthening the institution’s presence among prospective students and families, alumni, donors, community partners, and other external audiences.

The Director will be a representative of the College’s brand identity and visibility, working in close collaboration with colleagues who lead institutional voice, messaging, media relations, internal communications, editorial content, social media, presidential voice, and creative services. Success in this position will require a highly collaborative, team‑oriented leader who can bring marketing discipline and fresh perspective to an institutional strategic priority: to position North Central College for the future given current challenges facing higher education.

The Director will initially play a central role in two major institutional priorities: leading the marketing strategy for a comprehensive redesign of the College website and developing a broad top‑of‑funnel marketing and audience development campaign designed to expand the College’s exposure and strengthen its reputation in key markets. The position will oversee the website as a gateway institutional marketing platform, helping ensure that it effectively presents the College’s value, advances brand visibility, supports audience engagement, and reflects best practices in user experience, accessibility, search, content strategy, and digital performance.

The ideal candidate will combine the creativity and market orientation of an experienced marketing professional with the judgment, adaptability, and mission focus needed to succeed in higher education. This position is an excellent opportunity for someone with agency, corporate, healthcare, nonprofit or higher education experience to promote the College’s work, which is to communicate the value of a transformative educational experience in ways that are authentic, compelling and strategically aligned.

Description of Key Responsibilities

• Provide hands‑on leadership for the College’s institutional marketing, brand visibility, and top‑of‑funnel audience development efforts, ensuring alignment with institutional priorities and the direction of the Vice President for Communication and Marketing.
• Serve as a strategic marketing partner to the Vice President for Communication and Marketing, contributing ideas, analysis, recommendations, and executional support for initiatives that strengthen the College’s visibility, reputation, and competitive position.
• Lead the development and implementation of institutional marketing strategies designed to expand awareness of the College among key external audiences important to the College’s mission and future.
• Develop and execute broad top‑of‑funnel marketing campaigns that increase the College’s exposure in key markets and communicate its distinctive value in a compelling, authentic, and mission‑aligned manner.
• Steward the College’s institutional brand identity in close collaboration…