Head of Brand

Torus is a pioneering, sustainable energy solutions company based in Utah, dedicated to revolutionizing renewable energy storage and management. Our mission is to empower communities to become their own sustainable energy providers.

We are driven by a deep-rooted commitment to sustainability and community. We tackle critical challenges facing the American energy landscape. Our advanced Torus Spin Flywheel™ technology charges and discharges electricity 16 times faster than traditional batteries, ensuring rapid response to grid demands and enhancing energy efficiency.

Our advanced manufacturing, research, and development facilities in South Salt Lake and Springville, Utah drive continuous innovation, and our commitment to American manufacturing ensures quality and reliability. Join us at Torus and be part of an exciting team that is transforming the energy landscape.

About the Role

Torus is on a mission to empower communities to become their own sustainable energy providers. AsHead of Brand, you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth.

We’re looking for a proven brand leader with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy.

Responsibilities

• Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense.
• Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging.
• Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas.
• Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience.
• Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally.
• Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey.
• Support campaign and content strategy across paid, owned, and earned channels—including Linked In, conferences, email, video, press, and government.
• Act as Torus’s internal brand guardian, empowering teams to use the brand confidently while ensuring quality and cohesion.

Required Experience

• 8+ years in brand or creative leadership roles.
• Background in managing rebrands or building new categories.
• Strong design foundation with hands-on experience in graphic design, typography, branding, and experiential design.
• Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus.
• Experience developing brand guidelines and systems, from positioning to visual execution to launch.
• Demonstrated ability to lead internal creative teams and external agencies.
• Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power.
• Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes.

Preferred Experience

• Prior work in climate, energy, utilities, or grid infrastructure sectors.
• Experience with product suites or tiered brands and how to unify them under a master brand.
• Familiarity with sales cycles and the brand trust required to support long sales processes.
• Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components.
• Strong understanding of technical products—energy storage, energy management, utilities, grid technology.

You’ll be a great fit if you have a passion for helping to solve complex climate challenges and are committed to finding new innovative ways to preserve and enhance our planet. As a member of a rapidly growing startup…