Business Product Manager II

Job Title:

Senior Business Product Manager, Healthcare Professional (Patient) Customer Relationship Management (CRM)

Job Duration : 6 months on W2

Job Location :
South San Francisco, CA

The Senior Business Product Manager, Healthcare Professional (Patient) Customer Relationship Management (CRM) drives the development, adoption, and continuous improvement of the Patient CRM Product, as well as core integrated capabilities such as e-detailing, customer insights modules, messaging etc. Partnering with the Business Product Owner, Executive Director - CRM Suite Leader, and Technical Product Manager, this role defines product roadmaps, gathers user insights, and drives feature rollouts.

This role is closely integrated with commercial, medical, and other cross‑functional teams that leverage CRM to support both digital and in‑person customer engagement. Through these deep, wide‑ranging connections, the individual in this role will develop a strong understanding of how CRM strategies and capabilities shape customer experiences with Genentech, contribute to business outcomes, and empower CRM end‑users to deliver meaningful impact.

The Senior Business Product Manager, Patient Customer Relationship Management (CRM) drives the overall design, development, adoption, and continuous improvement of the Patient CRM Product suite, as well as integrating core capabilities from Access Solutions, Population Health, Customer Engagement. This role leads high‑impact experimentation, leveraging data‑driven insights to enhance product offerings and market positioning. Key responsibilities include orchestrating cross‑functional alignment, mentoring program and operations managers, and collaborating with Business Product Owners, Executive Directors, and Technical Product Managers from within DDA and RDT team to shape digital‑forward roadmaps and drive user adoption.

Additionally, the role ensures seamless implementation through user insights, feedback loops, and User Acceptance Testing (UAT) while enabling successful product execution across business and IT teams.

• Partner with the Business Product Owner and/or Executive Director - CRM Suite Leader to support the creation of digital‑forward healthcare provider customer relationship (Patient CRM) product roadmaps, including experience, features, timelines, and dependencies.
• Partner with Technical Product Manager to drive the development and improvement of Patient CRM product or specific product features, ensuring alignment with the overall Patient CRM product vision.
• Help evangelize the role of product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization‑wide stakeholders.
• Act as point of contact for business feedback, recommendations, & user requests for enhancements to the Patient CRM product.
• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the Patient CRM product delivers both business value and technical performance.
• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities.
• Support the rollout of new features across new and existing users.
• Collaborate with Business Product Owner / Executive Director - CRM Suite Leader to establish business standards & templates and ensure pull‑through.
• Drive definition of business requirements for Patient CRM product capabilities and features and non‑functional performance requirements, leveraging GNE and industry standards.
• Drive experimentation to enhance Patient CRM product offerings, in line with the overall business learning agenda.
• Coordinate with business stakeholders, IT, and cross‑functional enterprise product team partners to align on the product roadmap, fostering cohesive collaboration and unified efforts toward shared goals.
• Collaborate with cross‑functional teams and IT partners to ensure successful Patient CRM product integration and execution.
• Closely partner with Customer Experience professionals to ensure Patient CRM product experience meets the…