Senior Business Product Manager, Media and Social Operations

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers.

This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact  you are passionate about redefining healthcare experiences and building something extraordinary, we want you on this journey. Let's redefine what's possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access ("CMG"), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Business Product Manager, Media & Social Operations owns the product roadmap to contribute to the delivery of enterprise-grade products that streamline and automate media and social operations workflows. This role bridges internal marketing teams, agency partners, and production operations—building solutions that reduce time-to-market, decrease agency dependency, and enable self-serve, scalable execution of media campaigns at enterprise level.

You will partner with stakeholders across marketing, media operations, offshore production teams, and technology to define product requirements, prioritize capabilities, and ship products that empower teams to launch campaigns faster while maintaining quality and compliance.

• Own end-to-end product roadmaps for media/social operations tools, prioritizing high-value, efficient solutions.
• Bridge business and tech teams to translate stakeholder needs into scalable products.
• Drive strategic initiatives to speed up time-to-market and lower agency reliance.
• Gather and synthesize feedback to guide product priorities and backlog refinement.
• Communicate product vision and business cases to cross-functional leadership.

• Define clear product requirements, epics, and acceptance criteria.
• Partner with IT on roadmap prioritization and validate outcomes during business reviews.
• Convert stakeholder feedback into actionable, prioritized requirements.
• Establish and track capability success metrics and KPIs post-launch.
• Collaborate with CX to ensure self-serve products are user-friendly.

• Act as primary liaison between product, marketing, agencies, and production teams.
• Assess operational feasibility for new feature ideas and integrations.
• Translate agency workflows and operational constraints into technical specs.
• Proactively update stakeholders on roadmap progress, risks, and trade-offs.

Own the strategy and delivery of media operations products across key domains:

• Asset Trafficking & Campaign Setup – Build self-serve and automated tools to…