BSA; Adobe Workfront & Marketing Content Workflow Automation

We are seeking a senior Business Systems Analyst (BSA) to drive the optimization and automation of our end-to-end digital content marketing lifecycle. You will serve as the primary bridge between marketing stakeholders and technical teams, translating business needs into actionable Agile Epics and User Stories. The ideal candidate possesses deep hands-on expertise in Adobe Digital Asset Management (DAM / AEM Assets), Adobe Express (AEX), and generative AI tools like Adobe Firefly.

• Requirements & Agile Execution: Elicit, document, and map functional requirements into detailed Epics, User Stories, and precise acceptance criteria in JIRA or Azure Dev Ops.
• Workflow Automation & DAM: Configure and optimize Adobe Workfront for content planning, routing, custom forms, and approval workflows. Define processes for Digital Asset Management (DAM / AEM Assets) ingest, metadata tagging, and lifecycle governance.
• AI & Content Suite Integration: Integrate Adobe Express (AEX) and Adobe Firefly generative AI capabilities into standard content creation, translation, and distribution workflows.
• Testing & Stakeholder Management: Lead end-to-end User Acceptance Testing (UAT), manage defect tracking, and align cross-functional marketing and IT leadership across releases.

• 10+ years of experience as a Business Systems Analyst supporting enterprise-scale applications.
• Hands-on experience with enterprise DAM platforms (e.g., AEM Assets) for asset lifecycle and metadata governance.
• Direct experience with content/design tools including Adobe Express (AEX), Adobe Firefly (generative AI content workflows
  ), Creative Cloud, and Figma.
• Proven track record in digital marketing content life cycles, Agile/Scrum methodologies, and leading UAT sessions.

• Experience in the pharmaceutical or life sciences industry (including MLR review and approval processes).
• Agile or Scrum certifications (e.g., CSPO, CSM).