Field Force Effectiveness, Director

The Position The Opportunity The Director, Field Force Effectiveness is a critical role responsible for defining, building, and maintaining the analytical frameworks and capabilities that measure and optimize the impact of Genentech's customer-facing teams. Reporting directly to the Senior Director of Insights & Analytics, Field Force Excellence, this individual contributor will play a key role in designing field impact measurement approaches that capture the essence of the industry leading customer engagement model s person will act as a strategic advisor and subject matter expert, leveraging advanced data and analytics to partner with senior leaders across Customer Engagement leadership to provide actionable insights into field execution, engagement performance, and impact across a complex product  this role, you will operate as an expert individual contributor.

Your primary focus will be bring together traditional and novel ways to measure field effectiveness across the value chain of customer engagement. You will design robust impact measurement systems, and integrate complex data sources into field effectiveness models. By combining deep analytical rigor, subject matter expertise in commercial pharmaceutical execution, and strong cross-functional collaboration, you will play a pivotal role in maximizing the impact of Genentech's field resources and driving continuous improvement in commercial operations.

Key Accountabilities Strategic Measurement Frameworks:
Design, implement, and continuously evolve comprehensive field force performance measurement strategies and frameworks that align with overarching brand strategies and customer engagement goals.

KPI Development & Tracking:
Establish and monitor critical Key Performance Indicators (KPIs) to track field execution, evaluate effectiveness, and identify subnational growth opportunities or performance risks.

Advanced Analytics & Reporting:
Oversee the development of advanced analytical models and intuitive dashboards that translate complex field activity, sales, and omnichannel data into actionable insights for field leadership.

Omnichannel Integration:
Partner with omnichannel and digital teams to ensure field effectiveness measurements accurately reflect and optimize the interplay between personal and non-personal customer touchpoints.

Subnational Performance Diagnostics:
Conduct deep-dive analyses into regional and territory-level performance to uncover drivers of success or areas requiring intervention, providing strategic recommendations to sales leadership.

Technical Innovation & Methodology:
Pioneer novel analytical methodologies and advanced measurement techniques to evaluate field effectiveness and drive continuous innovation across customer engagement channels.

Cross-Functional Collaboration:

Partner closely with Brand Analytics, Incentive Compensation, Field Resource Optimization, and Digital Technology teams to ensure alignment and seamless execution of field enablement solutions.

Strategic Communication:
Synthesize and present complex analytical findings into compelling, easy-to-understand narratives for senior sales and commercial leadership, driving data-driven decision-making.

Who you areYou have a Bachelor’s degree in a quantitative, analytical, business, or life sciences discipline required;
Industry

Experience:

Minimum of 8–10+ years of progressive experience in commercial analytics, sales operations, or field effectiveness within the pharmaceutical or biotech industry.

Core Functional Expertise:
Deep subject matter expertise in field force measurement, KPI design, sales performance tracking, and subnational analytics.

Strategic Influence & Leadership:
Demonstrated ability to drive strategic initiatives, lead complex analytical projects independently, and influence cross-functional decisions without direct authority.

Technical Acumen:
Strong proficiency in pharmaceutical data sources (e.g., IQVIA, Symphony) and analytical/visualization tools (e.g., Tableau, Qlik, SQL, Python/R preferred).Analytical Problem Solving:
Proven ability to translate ambiguous business questions into structured analytical approaches that yield actionable strategic insights.

Business Partnership:
Strong track record of successfully partnering with and influencing field sales leadership and cross-functional stakeholders.

Communication

Skills:

Excellent verbal, written, and visual communication skills, with the ability to translate dense data into clear, strategic recommendations for…