Customer Market Director, External Partnerships

Customer Market Director, External Partnerships

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations).

Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Customer Marketer Lead is integral to successfully developing and managing commercial collaboration partnerships and leading launch readiness for Hematology NMEs. This position will be primarily focus on ensuring organizational alignment across collaboration partners, closely managing business deliverables while shaping future commercial readiness for new molecule launches. This position will be working in collaboration across patient, HCP, Organized Customer groups internally and externally with collaboration senior leadership.

Key leadership responsibilities will include leading molecule level commercial strategy development in collaboration with external partner leadership, external partner and Agency management, and budget management across commercial portfolio channels. The Customer Marketer will be responsible for developing and leading the Joint Commercialization Committee (JCC) working closely with Alliance Management to ensure Genentech and External Partner is delivering on contractual commitments.

Key Job Responsibilities

Strategy

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with Customer Marketing Directors.
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with Customer Marketing Directors and Executive/Senior Marketing Director.
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Collaborates with Executive/Senior Marketing Director and Customer Marketing Directors to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external partners to ensure cross-marketing, cross-functional, and field alignment to customer strategy

Content

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

Execution

• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to,…