Area Director of Sales & Marketing – San Francisco

The San Francisco Bay Area is one of the country's most dynamic hospitality markets. Succeeding here requires a sales leader who understands evolving travel demand, knows how to uncover opportunities, and can build strong business relationships that translate into consistent revenue.

WS Management Inc. is seeking an experienced and forward-thinking Area Director of Sales & Marketing to strengthen sales performance, expand market share, and guide the sales strategy for our San Francisco area hotel operations. We're looking for a leader who brings fresh ideas, strong market knowledge, a proactive approach to business development, and the ability to turn performance data into meaningful action.

Are you a passionate hospitality sales leader who knows how to turn opportunities into lasting business relationships, uncover new business opportunities, and turn strategic thinking into measurable results?

WS Management is a growing hospitality company passionate about delivering Outrageous Hospitality, developing exceptional people, and achieving sustainable business success. Guided by our Three P Philosophy-People, Planet & Profit
, we foster a culture of teamwork, accountability, innovation, and continuous improvement.

Provide leadership, strategic direction, and sales guidance for two hotel properties.
Develop customized sales and marketing plans based on each hotel's positioning, business needs, and competitive market.
Partner closely with General Managers, property sales teams, and corporate leadership to establish and achieve revenue goals.
Coach and develop sales professionals through regular collaboration, performance reviews, and hands‑on support.
Create accountability around prospecting, lead conversion, account management, and sales activity.
Identify cross‑selling opportunities that maximize revenue throughout the portfolio.

Personally develop and maintain relationships with key corporate accounts, meeting planners, organizations, and community partners.
Target business segments including corporate, government, healthcare, military, leisure, SMERF, and group travel.
Identify new market opportunities and develop creative strategies to capture additional room nights and revenue.
Participate in sales calls, client presentations, trade shows, networking events, and community partnerships.
Lead efforts to grow negotiated accounts, group business, and repeat customers.
Support meeting, event, and catering sales opportunities where applicable.

Collaborate on property‑specific marketing strategies, promotional campaigns, and digital visibility.
Identify opportunities to increase hotel awareness and strengthen relationships in the San Francisco market.
Coordinate with brand partners and marketing resources to improve lead generation and sales performance.
Support targeted promotions during periods of lower demand.
Ensure sales and marketing initiatives reflect each hotel's unique identity and competitive advantages.

Review market trends, competitive performance, booking pace, account production, and business mix.
Collaborate with revenue management partners to identify need periods and support profitable pricing decisions.
Contribute to annual budgets, forecasting, and revenue strategies.
Monitor performance against sales goals and implement corrective action plans when needed.
Ensure accurate CRM documentation, sales reporting, contracts, and account follow‑up.

• Minimum three years of progressive hotel sales experience, including sales leadership responsibilities.
• Demonstrated success…