Campaign Manager, IT​/Tech

A leading client within the property marketing sector is looking for a Campaign Performance Manager to join their team ine Mdloti, KZN.

Manage and optimize paid media and SEO campaigns across multiple clients to deliver high-quality leads, measurable results, and client satisfaction, while ensuring spend aligns with client budgets and the lead journey is clearly structured and supported by optimal database and communication systems.

• Plan, launch, and manage paid campaigns for multiple clients across platforms including Google Ads, Meta (Facebook/Instagram), Linked In, and others.

• Ensure campaigns meet client objectives, brand guidelines, and lead generation goals.

• Develop and execute SEO strategies to improve client website visibility, traffic, and lead generation.

• Optimize on-page and technical SEO, including keywords, meta tags, site structure, and content recommendations.

• Monitor SEO performance and adjust strategies to improve rankings and organic conversions.

• Map and maintain a structured lead funnel that qualifies leads and enables scoring.

• Ensure paid media campaigns drive leads effectively through the funnel.

• Focus on generating high-quality, actionable leads rather than volume alone.

• Structure client databases to optimally support lead capture, segmentation, and communication.

• Set up automated lead follow-up emailers and nurture sequences aligned with the lead journey.

• Mailchimp: Set up the account timeously to align with campaign go-live, configure the mailer journey and audiences, ensure databases are set up accordingly, and link autoresponders (ARs) to lead conversion.

• Ensure the system supports lead scoring, tracking, and analysis to optimize campaigns and conversion.

• Track and manage campaign spend for each client.

• Ensure campaigns stay within budget while maximizing ROI and lead quality.

• Recommend budget adjustments to improve performance.

• Track campaign performance and lead quality metrics daily/weekly.

• Analyse how leads interact with the funnel and communication sequences.

• Optimize targeting, creatives, budgets, database structure, and email flows to maximize conversions and ROI.

• Provide concise client reports including KPIs such as CPL, CTR, conversion rate, lead quality, funnel progression, SEO rankings, organic traffic, and ROI.

• Deliver actionable insights to improve campaigns, lead qualification, and the end-to-end journey.

• Work closely with account managers, creative teams, and clients to align campaigns, databases, and communication strategies with overall business objectives.

• Support strategy discussions to continuously improve the lead generation process and database optimization

• Multiple client campaigns consistently deliver qualified leads through structured funnels and optimized SEO performance.

• Campaigns remain on budget while maximizing ROI and lead quality.

• Databases and communication sequences support a seamless lead journey and enable actionable analysis.

• SEO strategies improve organic visibility, traffic, and conversions.

• Clear, actionable reporting enhances client trust and supports continuous optimization of paid media, SEO, and lead strategy.