Marketing Coordinator

Location: Franschhoek

Luxury Hotel Group close to Franschhoek is looking for a Marketing Coordinator to support the Senior Marketing Executive to achieve department targets by developing and implementing strategies and taking all reasonable measures to maximise brand recognition, sales and revenue.

Duties:

Collaborating efforts with the hotel teams on all matters impacting the public communications and relations
Providing content support to sales teams responsible for OTA’s, OTO’s and traditional trade relationships
Delivery of cutting-edge marketing and communication material
Responsible for coordinating marketing specific site inspections with media / PR agencies.
Design and production of all brand creative content and collateral.
Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so
Achievement of quality improvements as agreed by the Department Management in response to Market feedback
Ensure that savings are made through negotiating improved pricing for marketing materials
Provide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, Linked In etc), email, and web
Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards
Assist with website content updates, light CMS work (e.g., Word Press)
Stay up to date with digital marketing best practices, tools, and trends
Identify trends and insights and optimize spend and performance based on the insight.
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

Grade 12
A formal marketing qualification will be an advantage
At least 1–3 years’ experience in digital marketing, social media, or content coordination.
A basic understanding of the hospitality and wine industry (high end) would be beneficial.
Familiarity with SEO / SEM basics, PPC, content strategy, and community engagement
Social tools:
Hootsuite, Later, Meta Business Suite
Analytics tools:
Google Analytics, Facebook Insights
Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar
Knowledge of CMS platforms:
Word Press or similar
Graphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, Word Press) and MS PowerPoint.
Process excellence and service delivery
Excellent quality and attention to detail
Innovation for results
Ability to work effectively when under pressure
Teamwork and cross organisational collaboration
Analytical mindset – comfortable reviewing metrics and translating them into insights
Curious, collaborative, and eager to grow in a fast-paced marketing team