Marketing Manager

GENERAL ACCOUNTABILITY:

As an industry leader in material handling equipment and earthmoving machinery, Manitou South Africa requires an ambitious commercial marketer with direct experience or deep understanding across our primary target sectors:
Mining, Agriculture, Construction, and General Industry. The ideal candidate will possess a go-getter attitude, an energetic personality, and a proven track record of converting market insights into actionable lead generation, brand dominance, and revenue growth.

With a direct report to the Managing Director Southern Africa, this position has responsibility for managing the marketing activities, developing and implementing strategies for the MEA region. Responsible for positioning and growth of the Manitou and GEHL brands across the MEA region.

• Develop and execute comprehensive short- and long-term regional marketing strategies aligned with corporate objectives, group guidelines, and regional sales targets.
• Drive market penetration and brand share across core industry sectors (Mining, Agriculture, Construction, and General Industrial Handling).
• Conduct business intelligence, campaign tracking, ROI analysis, and market research (e.g., CONMESA stats, competitor activity, customer pain points, and emerging trends).
• Formulate, allocate, and manage the annual regional marketing budget, ensuring cost efficiency, vendor payment authorisation, and maximum return on investment.

• Support Manitou Centres and the MEA dealer network with localised co-op marketing strategies, promotional collateral, campaign execution, and marketing intelligence.
• Manage group marketing tools, online portals, and literature platforms (e.g., connect.mg, Sales Box, , Gehl Filecamp, etc.)
• Collaborate with regional and global product managers to support machine launches, attachment promotions, and aftermarket/spare parts inventory turns.
• Participate in Group marketing workshops and cascade global communications to regional subsidiaries and dealer networks.

• Drive digital marketing strategy, including website maintenance (MEA page on ), SEO/SEM, keyword analysis, banner ads, AdWords, and affiliate digital advertising.
• Oversee organic and paid growth on social media platforms to expand brand exposure and audience engagement.
• Manage CRM marketing operations, including targeted nurturing campaigns, emailers, layout design, and lead-generation distribution.
• Analyse and report on digital campaign performance, traffic, website conversions, and overall social media metrics.

• Ensure strict global brand compliance and visual identity standards across all regional touchpoints (signage, advertising, flags, vehicles, printed collateral, and digital media).
• Lead public relations efforts by compiling and distributing press releases, editorial articles, customer case studies, and testimonials in trade publications and the Manitou Group Intranet.
• Oversee local media schedules, media agency relations, and advertising placements across trade publications and digital outlets.

• Plan and execute high-impact corporate and field events, including major trade shows, agricultural expos (e.g., NAMPO), mining exhibitions, dealer conferences, factory visits, and live machine demonstrations.
• Coordinate internal and external communications, including invitations, customer appreciation programs, and corporate greetings.
• Manage external vendor relationships with creative agencies, media partners, signage suppliers, and event logistics teams.

• Core Industries: Mining, Agriculture, Construction, and Material Handling
• Software & Tools: Sales Box, Filecamp, CRM platforms, CMS systems, Analytics platforms, and standard Evolve/ERP procurement tools
• Geographic Focus: Southern Africa and the wider Middle East & Africa (MEA) region

• 1 Direct subordinate

• Bachelor's Degree in Marketing, Commerce, Business Management, or a related field (NQF Level 7+)
• Courses in strategic digital…