E-commerce Content Strategist
Listed on 2026-09-12
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Marketing / Advertising / PR
Digital Marketing, Content Writer / Copywriter, SEO, Ecommerce
About the Role
Our client is seeking a creative and strategic E-commerce Content Strategist to elevate their brand narrative and product presentation in Vereeniging . This role is essential for crafting compelling content that drives engagement, informs customers, and ultimately boosts online sales for their e-commerce platform . You will be responsible for developing and managing a content calendar, overseeing the creation of high-quality product descriptions, blog posts, social media updates, and email campaigns.
The ideal candidate is an exceptional storyteller with a deep understanding of SEO principles and a proven ability to create content that resonates with target audiences, contributing to the vibrant Gauteng online retail environment.
- Develop and execute a comprehensive content strategy for the e-commerce website , aligning with marketing goals and SEO best practices.
- Create, edit, and manage engaging and persuasive product descriptions, category pages, and website copy.
- Plan and oversee the creation of blog posts, articles, social media content, email newsletters, and other marketing collateral.
- Conduct keyword research and implement SEO strategies to improve organic search rankings and drive traffic to the online store .
- Analyze content performance metrics, monitor trends, and use insights to refine content strategy and improve user engagement.
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in content strategy, copywriting, or content marketing, preferably within e-commerce .
- Strong understanding of SEO, content management systems (CMS), and digital marketing principles.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proven ability to develop engaging content that drives conversions and brand loyalty for online retail .
- Competitive annual salary and performance-based bonuses.
- Full-time position with dedicated opportunities for professional development.
- Comprehensive health insurance and retirement fund options.
- A creative and collaborative work environment in Vereeniging .
- Exposure to diverse marketing projects and the opportunity to shape brand voice in the digital space .
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