Digital Advertising Specialist - E-commerce

About the Role

Our client is seeking a skilled Digital Advertising Specialist to manage and optimize paid advertising campaigns for their thriving e-commerce business in Nelspruit . You will be responsible for developing, implementing, and analyzing pay-per-click (PPC) strategies across various platforms to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). This hybrid role offers a fantastic opportunity to work within a results-driven marketing team, contributing directly to the growth and profitability of our online sales channels.

Your expertise in performance marketing will be key to achieving our ambitious growth targets.

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing adjustments for continuous improvement.
• Manage advertising budgets efficiently, ensuring optimal allocation of resources to achieve performance goals.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify the most effective strategies.
• Provide regular reports on campaign performance, insights, and recommendations for future strategies to the marketing team.

• 3+ years of hands-on experience managing successful paid advertising campaigns, particularly in e-commerce .
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with Google Analytics and other web analytics tools for tracking campaign effectiveness.
• Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
• Excellent written and verbal communication skills, with a keen eye for detail.

• Competitive salary and performance-based bonuses.
• Hybrid work model offering a blend of remote and in-office work.
• Comprehensive medical aid and retirement fund.
• Opportunities for ongoing professional development and certifications in digital advertising.
• A collaborative and dynamic work environment focused on driving e-commerce success.