More jobs:
Paid Search Specialist; SEM
Job in
Mbombela, Mpumalanga, South Africa
Listed on 2026-10-02
Listing for:
Placements24
Full Time
position Listed on 2026-10-02
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, SEO, Marketing Strategy
Job Description & How to Apply Below
Location: Mbombela
About the Role
Our client is looking for a results-driven Paid Search Specialist (SEM) to manage and optimize their pay-per-click advertising campaigns. Working from Nelspruit , you will be responsible for developing, implementing, and analyzing SEM strategies across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions. The ideal candidate has a strong analytical mindset, a deep understanding of PPC bidding strategies, and a proven ability to maximize campaign ROI.
This role is critical in generating leads and driving revenue through effective paid search initiatives.
- Develop, execute, and manage highly effective pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and ad relevance.
- Monitor campaign budgets, bidding strategies, and performance metrics daily to ensure optimal ROI.
- Analyze campaign data to identify trends, insights, and opportunities for optimization and growth.
- Perform A/B testing on ad copy, landing pages, and targeting parameters to improve conversion rates.
- Provide regular reports on campaign performance, key learnings, and strategic recommendations to the marketing team in Nelspruit .
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- 3-5 years of hands-on experience managing large-scale PPC campaigns.
- Certified in Google Ads and familiar with Bing Ads.
- Proficiency with web analytics tools (e.g., Google Analytics) and bid management platforms.
- Strong analytical skills and the ability to interpret complex data to make data-driven decisions.
- Excellent understanding of keyword research, ad copywriting, and landing page optimization.
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Opportunities for advanced training and certifications in SEM.
- Hybrid work model for enhanced flexibility.
- A collaborative and data-driven work environment in Nelspruit .
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