CRM Manager Sportsbook

Customer Segmentation & Insights:
Develop a deep understanding of our Sports book customer base. Analyze user behavior and segmentations to tailor communications that resonate with each audience.

Campaign Management:
Plan, create, and execute Sports CRM campaigns across email, SMS, push notifications, and in-app messaging.

Performance Monitoring & Optimization:
Track campaign KPIs including engagement, click-through rates, and conversions. Report on results and provide actionable insights to enhance campaign effectiveness.

Daily Customer Engagement:
Monitor Sports player activity daily and provide targeted offers to drive engagement and revenue. Adapt offers based on player profiles, behavior, and seasonal trends.

Cross-functional Collaboration:

Liaise with Acquisition, Social Media, Compliance, and other internal teams to ensure alignment and seamless execution of marketing initiatives.

Promotions Execution:
Manage Sports promotions end-to-end, from operational setup and content review to quality assurance. Ensure deep understanding of campaign management systems.

A/B Testing:
Design and contribute to A/B testing strategies aimed at increasing engagement and optimizing conversion rates.

Automation & Personalization:
Assist in the development and optimization of player journeys through automated, trigger-based communication flows.

Internal Communication:
Maintain effective communication with all departments to keep stakeholders informed about upcoming campaigns and promotions.

Minimum 4 years of marketing experience, ideally within CRM or retention.

Strong understanding or hands‑on experience with CRM tools (experience with Smartico strong plus).

Passion for Sport and understanding key events for South Africa audience.

Excellent organizational skills with the ability to multitask and perform under pressure and deep attention to details.

Strong analytical thinking with a passion for data-driven decision‑making.

Previous CRM experience in gaming, gambling, or entertainment is an advantage.

Bachelor’s degree in Marketing, Business, or a related field.

Fluent in English – both written and spoken.

Excellent interpersonal and communication skills; collaborative team player.