Social Media Strategist - E-commerce

Our client is seeking a strategic and data-driven Social Media Strategist to drive e-commerce growth from their base in Vereeniging. This hybrid role focuses on developing and executing advanced social media strategies that not only build brand loyalty but also directly contribute to online sales conversions. You will analyze performance metrics, identify emerging trends, and innovate campaign tactics to reach and engage target audiences effectively.

This is a key position for a seasoned social media professional looking to make a significant impact on an e-commerce business's online performance in a flexible hybrid setting.

• Develop and execute comprehensive social media strategies focused on e-commerce sales and customer acquisition.
• Analyze social media data to measure campaign effectiveness, identify key performance indicators (KPIs), and provide actionable insights.
• Manage and optimize paid social media advertising campaigns across various platforms (e.g., Facebook, Instagram, Tik Tok).
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Stay ahead of social media trends, algorithm changes, and emerging platforms relevant to e-commerce.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution.

• Minimum 4 years of experience in social media strategy, with a strong emphasis on e-commerce performance.
• Proven ability to develop and implement successful paid social media campaigns with measurable ROI.
• Expertise in social media analytics tools and reporting.
• Strong understanding of consumer behavior and digital marketing principles.
• Excellent strategic thinking, analytical, and communication skills.
• Experience in content creation and community management is a plus.

• Competitive annual salary with performance-based bonuses.
• Hybrid work model offering a blend of remote flexibility and in-office collaboration.
• Comprehensive health, dental, and vision benefits.
• Opportunities for advanced training and industry conferences.
• A creative and fast-paced work environment with growth potential.