Digital Advertising Specialist

Our client is seeking a talented and results-driven Digital Advertising Specialist to join their marketing team in Benoni . This role is crucial for planning, executing, and optimizing paid digital advertising campaigns across various platforms to drive lead generation, brand awareness, and customer acquisition. You will be responsible for managing budgets, analyzing campaign performance, and continuously refining strategies to achieve the best possible ROI.

The ideal candidate has a deep understanding of PPC advertising, social media advertising, and programmatic advertising, with a proven ability to deliver measurable results. This position offers a fantastic opportunity to contribute to impactful campaigns in a vibrant marketing department located in Benoni .

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, Linked In Ads, etc.
• Develop and implement effective targeting strategies, audience segmentation, and bidding strategies to optimize campaign performance.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and make data-driven adjustments to improve results.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting to identify optimal campaign elements.
• Manage advertising budgets effectively, ensuring efficient spend and maximum return on investment.
• Generate regular reports on campaign performance, insights, and recommendations for future strategies.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing digital advertising campaigns , particularly with Google Ads and social media advertising.
• Proven track record of successfully managing paid media budgets and delivering strong campaign performance (ROI, CPA).
• Proficiency in using analytics tools (e.g., Google Analytics) and ad platform reporting dashboards.
• Strong understanding of audience targeting, keyword research, and campaign optimization techniques.
• Excellent analytical, problem-solving, and communication skills.

• Competitive salary with performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Retirement savings plan options.
• Opportunities for training and professional development within the field of digital advertising.
• A dynamic and collaborative work environment in Benoni , focused on achieving marketing success.