Market Research Analyst

Our client is seeking a sharp and insightful Market Research Analyst to join their team in Nelspruit , focusing on the dynamic FMCG market. This role is essential for gathering and interpreting data to understand consumer behavior, market trends, and competitive landscapes. You will provide critical insights that inform strategic decision-making for product development, marketing campaigns, and overall business growth. The ideal candidate is analytical, curious, and adept at transforming raw data into actionable intelligence that drives business success in the fast-moving consumer goods sector.

• Design and implement market research studies, including surveys, focus groups, and data analysis.
• Collect and analyze data on consumer preferences, purchasing habits, and market trends within the FMCG industry.
• Identify key opportunities and threats by analyzing competitor strategies, market share, and product performance.
• Prepare comprehensive reports and presentations summarizing research findings and providing strategic recommendations.
• Collaborate with marketing, sales, and product development teams to ensure research insights are effectively utilized.

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• Minimum of 4 years of experience in market research , with a strong focus on the FMCG sector.
• Proficiency in data analysis software (e.g., SPSS, R, Python) and survey tools.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.

• Competitive salary and performance bonus.
• Opportunity to influence strategic decisions within a growing FMCG company.
• Comprehensive health and wellness benefits.
• Professional development and training opportunities.
• A collaborative research environment in Nelspruit .