Senior Brand Manager

Appointed as brand guardian the purpose of this role is to build a fluid long-term brand strategy with a primary focus on building ranges across men, ladies and kids, formal and casual footwear.

JOB FUNCTION
· Analyze, identify, and establish current brand positioning and values
· Research trends and interpret them for market
· Design and implement a research-based strategy with a core focus on building ranges within the brand
· Measure and constantly interpret brand performance
· Further grow and sustain brand equity
· Liaising with suppliers in support of the function ahead of season
· Sales forecasting, planning & inventory control in collaboration with Planner
· Keep abreast of market trends and economic conditions to anticipate changes to brand strategy
· Procure the right product at the right price at the right time.
· Range development
· Manage Development Samples – until confirmation sample received order and mange and track
· Supplier comms regarding product
· Customer comms re product at all times
· Check & sign PO’s before sending to supplier
· BHAG annual plan interpreted to GMROI
· Analyze GMROI annual plan, monthly check
· Seasonal Maps – daily & weekly

KNOWLEDGE, EXPERIENCE & QUALIFYING CRITERIA
· Tertiary qualification in Marketing Management or Brand Management or Brand Strategy or Fashion Retail Marketing Management
· 6-8 Years’ solid experience as a Brand Manager within the fashion retail sector
· Additional experience as a Senior Buyer within fashion retail (footwear) with exposure to and understanding of Planning
· Proven experience in building product ranges
· Preferred:
Senior Brand Manager with experience in Men’s, Ladies and Kids footwear (casual, formal and outdoors)
· Advanced command of MS Excel
· Ability to interpret numerical and sales information for the purpose of driving the brand
· Able to travel locally and internationally, often
· Exceptional business presentation skill