Assistant Store Manager - East

Key Responsibilities

• Drive store performance to achieve and exceed sales targets.

• Maximise income streams through effective promotion of add-ons, GP, and other revenue channels.

• Ensure consistent implementation of merchandising and marketing standards.

• Attract and retain a strong and loyal customer base.

• Oversee inventory controls and ensure effective stock management.

• Monitor store performance in line with stock availability and customer demand.

• Ensure exceptional customer experiences that exceed expectations.

• Review and act on Mystery Shopper reports and customer feedback.

• Resolve product and service‑related complaints quickly and effectively.

• Lead by example in reinforcing a customer‑first culture among staff.

• Train, develop and motivate staff to reach full potential.

• Plan for succession and promote internal growth.

• Manage performance consistently and fairly.

• Foster a positive, engaging and productive working environment.

• Ensure strict adherence to company policies, systems, and procedures.

• Oversee daily administrative duties, including cash‑ups, safe checks, alarm checks and maintenance of admin files.