Business Development Manager - Power

Duties and Responsibilities Business Development & African Expansion

• Develop and finalise the strategic business plan for expansion into targeted markets across the African continent.
• Identify and evaluate new territories, market opportunities, customer segments and potential commercial partnerships.
• Establish a sustainable foothold in new markets and develop long-term expansion plans for the region.
• Drive new operations towards critical business mass as efficiently as possible to support profitable and sustainable growth.
• Develop and maintain a strong pipeline of new business opportunities across targeted industries and territories.
• Explore and implement new commercial models and offerings to support increased market penetration.
• Identify opportunities to introduce new technologies, solutions and revenue streams into existing and emerging markets.
• Develop a comprehensive understanding of the addressable market and drive strategies to increase market share.

• Lead the execution of business development and sales strategies, identifying weaknesses, developing corrective plans and establishing clear priorities.
• Manage, coach and develop the sales team to achieve agreed commercial objectives.
• Implement effective CRM practices to manage opportunities, customer relationships, sales activities and pipeline development.
• Apply structured sales methodologies, including Challenger Sales concepts, to strengthen customer engagement and commercial performance.
• Develop strong customer relationships and position the business as a trusted technical and commercial partner.
  Monitor market trends, competitor activities and changing customer requirements.
• Collect, evaluate and implement relevant best practices from other regions and business units.

• Work closely with technical and operational teams to develop commercially viable solutions for customers.
• Explore new technical and commercial opportunities aligned with changing customer and market requirements.
• Drive the adoption and commercialisation of new technologies across the region.
• Support the development of multiple commercial offerings to facilitate further market penetration.

• Maintain a strong understanding of business performance, financial results and commercial targets.
• Analyse current performance, understand variances and develop action plans to achieve agreed financial objectives.
• Ensure new business ventures and expansion initiatives are commercially sustainable and profitable.
• Develop a strong understanding of processes across the various business disciplines to ensure effective execution.
• Ensure business development strategies align with wider organisational transformation and digitalisation initiatives, including the SPARK programme.
• Support the implementation and adoption of new business processes and digital tools.
• Develop organisational awareness around the commercial value of data and opportunities to utilise data as a revenue-generating product.

• Electrical Engineering qualification – essential.
• Minimum of 8 years’ overall sales and marketing experience.
• Minimum of 5 years’ experience managing and leading a sales team.
• Proven experience in business development and market expansion, ideally within industrial, engineering, power generation or related technical environments.
• Extensive technical and commercial knowledge of power generators, switch gear and megawatt-scale power projects.
• Technical knowledge and/or commercial experience relating to dewatering pumps.
• Strong experience working with CRM software and structured sales pipeline management.
• Experience with or strong knowledge of Challenger Sales concepts/methodology.
• Strong commercial and financial management capabilities.
• Demonstrated ability to develop and execute strategic business plans.
• Experience developing new markets, territories and commercial opportunities.
• Strong leadership, coaching and people-development capabilities.
• Excellent communication, negotiation and stakeholder-management skills.
• Ability to operate effectively across different countries, markets and cultures.
• Willingness and ability to undertake extensive travel throughout Sub-Saharan Africa.