Regional Manager - Voucher

Business Unit: Lesaka / 4

ALL Voucher

Role Type: Regional Field Leadership, Merchant Activation Growth

Position: Northern Region - Polokwane / Nelspruit

Reporting Line: National Field Manager – 4

ALL Voucher

Location: Regional, South Africa. Regular field travel required

Core Mandate: Onboard and activate non-trading merchants onto voucher products, contributing to a national target of 5,000onboarded and activated merchants per month.

Role Evolution: Initial focus on onboarding and activation; after the base is onboarded, the

shifts towards volume growth, ARPU per user, and performance-based incentives.

4

ALL Voucher is a fast-growing voucher and alternative payments product within the Lesaka ecosystem. The product enables merchants to sell a voucher that customers can use across a broad range of redemption partners and everyday use cases. The opportunity ahead is to scale merchant adoption, increase customer awareness, and grow voucher volumes across South Africa through strong field execution and disciplined merchant activation.

The Regional Manager is responsible for building, activating, and growing the 4

ALL Voucher merchant base within a defined region. The immediate priority is to identify and onboard non-trading merchants onto voucher products, ensure those merchants are properly educated, and convert them into active, consistent traders. This is a hands-on field leadership role for someone who can manage people, drive activity, and turn regional opportunity into measurable sales performance.

• Drive regional contribution towards the national target of 5,000 non-trading merchants onboarded and activated per month.
• Build a strong regional field execution rhythm that converts dormant or non-trading merchants into active voucher sellers.
• Ensure every onboarded merchant understands the product, the customer use case, the value proposition, and how to sell 4
  
  ALL Voucher confidently.
• Once the base is onboarded, shift focus from onboarding volume to voucher sales volume, repeat trading, and ARPU growth per active merchant.

• Days 1-30
  • Settle into the role, understand the region, learn the product, build relationships, map the merchant base, and align with field teams.
  • Clear understanding of regional opportunity, priority areas, current non-trading merchant base, competitor activity, and field team capability. No unrealistic activation pressure during this settling-in period.
• Days 31-60
  • Begin structured merchant onboarding and activation, with clear weekly targets and close support from the National Field Manager.
  • A measurable activation pipeline, improved team discipline, early merchant conversions, and visible regional field activity.
• Days 61-90
  • Increase onboarding pace, improve conversion quality, and begin tracking early trading behaviour from activated merchants.
  • Region should be contributing meaningfully to the national 5,000-per-month onboarding target, with early evidence of active trading and repeat usage.
• Post 90 Days
  • Move from onboarding-only execution to activation quality, voucher sales growth, ARPU uplift, and volume-based performance incentives.
  • A regional growth engine focused on active merchants, sales volume, ARPU per merchant, repeat trading, and sustained campaign execution.

• Merchant Onboarding and Activation: Identify, prioritise, onboard, and activate non-trading merchants within the region. Focus on merchants with realistic potential to trade vouchers consistently, not only merchants who can be added to a list.
• Regional Sales Growth: Own regional voucher performance across active merchants, transactions, sales volume, and ARPU per merchant. Build action plans to move merchants from non-trading to low-volume, then from low-volume to consistent trading.
• Field Team Leadership: Manage and motivate field agents, sales teams, activators, and supporting resources. Ensure teams understand daily targets, visit plans, quality expectations, reporting requirements, and merchant education standards.
• Merchant
  
  Education:
  
  Ensure merchants understand how to sell voucher products, explain use cases to customers, handle common questions, and position 4
  
  ALL Voucher against competitor voucher products.
• In-Store Visibility and Call to Action: Ensure branded material, point-of-sale visibility, and simple customer-facing messaging are implemented correctly in stores. The merchant and customer should clearly know what action to take.
• Competitor…