Director of Commercial Strategy & Partnerships

Role: Director of Commercial Strategy & Partnerships

Salary: Depending on experience

Location: Southampton (hybrid - minimum 4 days in the office)

The Director of Commercial Strategy & Partnerships is responsible for designing and executing commercial growth initiatives that sit alongside core Sales and Marketing functions, with a strong focus on strategic partnerships, alliances, routes to market, pricing strategy, and commercial optimisation.

This is a role centred on creating leverage — scaling revenue through partnership ecosystems, commercial structures, and strategic programmes, rather than through direct sales ownership. The position plays a pivotal part in shaping AVASK’s commercial evolution, enabling expansion into new markets, driving partner‑led revenue, and strengthening AVASK’s competitive position across global services.

Working closely with the Senior Group Director of Marketing & Sales, this role ensures AVASK capitalises on emerging opportunities across technology, services, and international markets through a structured, insight‑led, innovation‑driven commercial strategy.

• Develop and execute commercial strategies that support revenue growth, market expansion, and diversification.
• Identify new revenue opportunities across products, services, geographies, and customer segments.
• Support the Senior Group Director of Marketing & Sales with strategic input into pricing, packaging, commercial modelling, and value propositions.
• Lead commercial analysis to inform decision‑making, including margin modelling, investment cases, and scalability assessments.

• Identify, evaluate, negotiate, and manage strategic partnerships, including software platforms, marketplaces, enterprise service providers, and global alliances.
• Build scalable referral, reseller, integration, and alliance programmes that drive predictable and recurring revenue.
• Ensure partnerships deliver measurable commercial outcomes, not just brand visibility.
• Govern partner performance through KPIs, scorecards, and revenue contribution tracking.

• Design and optimise AVASK’s commercial propositions across all service lines, ensuring pricing, packaging, and value articulation support competitiveness and revenue targets.
• Work closely with Product/Service Owners to co‑create new offerings based on market insight, customer needs, and commercial viability.
• Lead the commercialisation of new services—developing business cases, GTM strategies, and launch plans in partnership with the Marketing & Sales teams.

• Support strategic and complex commercial negotiations in partnership with senior sales leadership.
• Structure partnership agreements, revenue‑share models, joint propositions, and commercial terms.
• Ensure commercial deals align with the organisation’s standards for margin, sustainability, scalability, and long‑term strategy.

• Monitor market trends, competitor activities, and emerging partnership landscapes across global e‑commerce and service‑driven industries.
• Identify threats and opportunities to inform proactive commercial decision‑making.
• Feed insights into strategic planning, pricing decisions, product direction, and partnership prioritisation.

• Work closely with Finance, Operations, Technology, and Service Delivery to ensure commercial initiatives are scalable, profitable, and aligned with organisational capability.
• Act as a key commercial advisor to internal stakeholders, supporting high‑value client negotiations and strategic bids when required.
• Represent the commercial function at leadership forums and act as deputy to the Senior Group Director of Marketing & Sales when required.

• Extensive experience in a senior commercial, partnerships, strategy, or business development role within the services industry (e.g., e‑commerce services, consultancy, tax/accounting services, logistics services, or…