CRM Manager

Are you ready to lead the transformation of customer experience by building a single customer view and unlocking the full power of Salesforce Automotive Cloud CRM Platform? Hendy Group has an exciting opportunity in our Marketing Team for CRM Manager
.

This position is fully on-site and open to candidates located anywhere within a commutable distance of our operational sites across the South Coast.

The CRM Manager leads the implementation, optimisation, and management of Hendy Group's Salesforce Automotive Cloud platform to create a single customer view. They develop automated lifecycle journeys, advanced segmentation, and targeted campaigns in collaboration with Group and Regional Marketing teams, supported by strong data quality. The role drives deeper customer insight, improved retention and loyalty, and enhanced revenue through whole‑life customer engagement.

• Lead the implementation and strategic development of Salesforce Automotive Cloud, ensuring full onboarding, configuration, and SCV data mapping across Hendy Group.
• Design and optimise automated customer lifecycle journeys (acquisition, retention, loyalty, recovery, and re‑engagement) with advanced segmentation and tailored journeys for key customer groups.
• Oversee data quality and integrity, guiding the Data Quality Specialist, defining data standards, and ensuring accurate integration between DMS, CRM and related systems.
• Develop customer insight and scoring models, including propensity‑to‑buy, value segmentation, and analysis of lapsed or lost opportunities to support commercial teams.
• Collaborate with Marketing, Sales, Aftersales, Digital and Data teams to deliver integrated CRM‑led campaigns, targeted segmentation, and journey recommendations.
• Produce dashboards and performance reporting, continually optimising journeys, segmentation, and automation based on engagement data and insight trends.
• Ensure full compliance with GDPR, FCA and internal governance, maintaining high standards of data security, privacy and ethical customer information use.

As well as a competitive salary and a structured career path, you will benefit from working in a supportive, progressive environment with excellent development opportunities. You can also expect:

• Bespoke induction and learning programme and comprehensive ongoing training throughout your career;
• Enhanced family leave benefit;
• Access to Company Vehicle Scheme;
• Life Insurance;
• Bupa Healthcare Cash Plan for you and your family;
• Opportunity to join the company pension scheme;
• 23 days holiday (plus bank holidays), increasing with length of service;
• Discounts on new vehicle, used vehicle, service and parts purchases; and
• Various perks and discounts with high street and online retailers and services.

• Excellent analytical, problem‑solving and data skills, comfortable working with large, complex customer and vehicle datasets while maintaining high data quality and governance standards.
• Expertise in designing, implementing and optimising CRM and marketing automation journeys, including targeted segmentation and translating business requirements into technical solutions.
• Strong organisational, project management and independent working skills, with the ability to manage multiple work streams and drive process improvements.
• Effective communicator and collaborator, with strong stakeholder management skills and confidence presenting insights to senior leaders across cross‑functional teams.

Hendy Group is a family‑run business with over 80 sites along the South Coast. At Hendy we aim to deliver a premium experience as we have done for 165 years, all in an effort to achieve our vision of delivering 100 % customer and colleague satisfaction; our forward‑thinking, progressive outlook perfectly complements our values of honesty, quality, care and customer service at the heart of the company, as they have been since 1859.

If you think you possess the necessary experience, skills and qualifications and would like to be part of Hendy's continuing success,
Apply Now and submit your CV. We look forward to hearing from you.