Digital Content Manager

This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance.

Client Details

Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change.

Description

Develop and execute a holistic digital content strategy across web, social media, and CRM
Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives
Plan, optimise, and map website content and user journeys to improve engagement and UX
Manage and coordinate the social media content calendar for timely, brand-consistent messaging
Oversee the CRM campaign calendar, delivering targeted, data-driven communications
Brief and manage external agencies to ensure strategic alignment and high-quality delivery
Embed SEO best practices across digital content, considering AI-led search trends
Monitor and analyse digital performance metrics, providing insights and recommendations
Integrate content planning with broader marketing campaigns, product launches, and brand initiativesProfile

About You:

Proven experience in developing and executing digital content strategies across web, social, and CRM
You will have at least 7+ years experience in a similar role
Strong background in B2B product-led marketing or technical/solution-driven environments
Experience collaborating cross-functionally with marketing, product, and technical teams
Skilled in SEO, content optimisation, and performance marketing
Ability to translate complex product information into clear, customer-focused messaging
Excellent project management, communication, and stakeholder management skills
Comfortable working in a fast-paced, collaborative environment
Experience managing external agencies to deliver campaigns effectively
Analytical mindset with the ability to turn data into actionable insights

Job Offer

Attractive salary with 10% performance bonus and pension contribution
Hybrid working: 3 days in-office, 2 days remote
Permanent position based in Hampshire (accessible from the Bournemouth area as well)
Dynamic, collaborative culture with a strong focus on innovation and excellence