Digital Leader - Associate Director- BMC

Job Summary

UK Digital Leader – UK  Lead, positioned within Branding, Marketing and Communications (BMC), Level 4:
Associate Director (Senior Manager).

Location:

Regional (Outside London).

Hybrid working:
Currently minimum one day per week in the office.

A unique opportunity to redefine the digital presence of a Big‑4 professional services firm in the UK, transforming  into a powerful platform that demonstrates how EY is shaping the future with confidence for our clients.

• Agree clear objectives with business and BMC stakeholders for how  will support brand and sales for our priority products and services.
• Create data‑based strategy for content and journeys needed to maximise traffic and engagement with , fully aligned to our priority products and services and key corporate updates. This includes content strategy, site performance, SEO and competitor analysis.
• Recommend client journeys and target actions, ensure alignment with sales or other teams, deliver and measure response.
• Manage inbound requests for  content and prioritise to focus on those that support the business strategy or are required for regulatory purposes.
• Identify and proactively implement AI tools that can help identify the most relevant, distinct and engaging  content to support the UK strategic ambition.

• Work with business stakeholders to ensure that product and service pages are up to date, including value propositions, descriptions, contact details and thought leadership.
• Work with the Global firm to maintain taxonomy and all technical aspects of the site.
• Ensure smooth running of the site – eg removal of broken links.

• Lead a team of Digital Portfolio Managers, who are accountable for working with the business to agree plans for priority products, four service lines (assurance, consulting, strategy and transactions, tax and law), and the appropriate corporate or regulatory‑required content, based on data, insight and stakeholder input.
• Ensure a clear view of Global content pipeline and work with Digital Portfolio Managers and BMC to agree what is to be inherited and activated in the UK.
• Lead a team of Digital Content Managers who will be responsible for all content on the site, either by editing inputs from the business, localising Globally created content or developing new materials. This will involve ensuring that they have a full pipeline of work to deliver relevant content (words and imagery).
• Deliver all regulatory required content withing tight time frames (eg administration pages, legally required transparency/ audit quality reports).
• Lead a team of page builders with a clear schedule for building and publishing materials.
• Ensure that all content on  meets brand standards, whilst simplifying the process for the business.
• Champion the use AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content.

• Deliver regular performance updates to the business on site performance, including traffic, search rankings, on‑site behaviour and competitor benchmarking.
• Ensure that the Digital Portfolio Managers share data with key stakeholders and translate into recommendation for site changes or content.

• Keep on top of technology advances – eg search implications of AI – and make recommendations for how this impacts
• Lead the development of AI tools that can help simplify digital processes.
• Lead the development of test and learn programmes.

• Build and lead a high performing digital team who are knowledgeable, collaborative, innovative and constantly striving to deliver excellence across our digital platforms.
• Build strong working relationships with Global BMC and EMEIA colleagues, influencing and helping to shape the digital strategy and future investment.

• Strategic leadership mindset – able to proactively set a vision for how  can drive our growth ambitions and energise the team and the business around delivering it.
• Deep stakeholder management skills – able to communicate vision and gain…