Digital Portfolio Manager - BMC

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Branding, Marketing and Communications (BMC)

Level 3:
Assistant Director

Location:

Regional (Outside London)

Hybrid working:
Currently minimum one day per week in the office

Our clients are navigating a complicated world. Tumultuous geo-political, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.

Our strategy in the UK is laser focused around these issues. This role is part of a newly formed team that will transform  in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.

As part of a team of three Digital Portfolio Managers, this role will be responsible for setting the  agenda for a portfolio of the most important topics for our clients, and for communicating our key services in the most compelling way possible. They will have a solid grasp of the potential of AI to enhance their outputs and increase speed to market.

This will involve building a deep knowledge of the firm’s UK growth strategy and using data to set recommendations for UK content and experience strategy across a portfolio of topics. It will involve building stakeholder relationships with senior leaders across the business and the brand, marketing and communications (BMC) team, in order to set and agree plans. It will also involve close working with content teams, providing inspirational briefs to ensure a continuous pipeline of content that will contribute to building a brilliant brand and supporting commercial outcomes.

• Agree clear objectives with business and BMC stakeholders within a portfolio of priority products and services for how  will support brand and sales, or deliver required corporate and regulatory- required content (note: portfolio may change over time)
• Create data-based strategy within a portfolio of priority products, services or corporate area for content and journeys needed to maximise traffic and engagement with , fully aligned to our priority products and services and key corporate updates (this includes content strategy, site performance, SEO and competitor analysis). Secure engagement from business and BMC stakeholders.
• Recommend client journeys and target actions within portfolio to stakeholders including Business Development, ensure processes for hand-off to other teams are in place, and measure response
• Maintain close relationship with Global teams and an overview of available globally created content and agree which to activate in the UK, working with UK stakeholders
• Balance proactively recommended content with requests from the business to make decisions on what should be published within available team capacity
• Proactively identify and drive the use of AI tools that will allow for more distinctive and engaging messaging

• Brief portfolio aligned Digital Content Managers to deliver site-ready content (by editing business-created content, localising global content or creating UK-specific content) that supports priority products and services
• Project manage creation of new content, managing through from brief to page build and publishing
• Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date (e.g. value propositions, contact details and links to relevant content)
• Work with page builders on QA processes pre-publication of all materials
• Ensure delivery of any regulatory-required materials within the portfolio within deadlines
• Ensure that all content on …