Digital Flavour Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for a Digital Flavour Manager in Southampton

This role leads the digital transformation of flavour development, connecting flavour science, data, AI-enabled ways of working and digital systems to improve speed, agility and quality across the Flavour Centre of Excellence.

The Digital Flavour Manager acts as the key link between flavour development, R&D digital transformation, data science, digital product teams and external technology partners, translating business needs into practical digital tools and scalable ways of working.

The role is expected to shape and embed next-generation flavour systems, including structured flavour data, workflow automation, coding-enabled solutions, predictive tools and responsible AI use cases that support faster flavour scoping, creation, evaluation and knowledge reuse.

Contributes directly to BAT’s product success by enabling flavour development to:

• Accelerate flavour scoping and response to category demand
• Improve consistency, quality and reuse of flavour knowledge and data
• Build a future-ready, digitally enabled flavour capability

Supports the evolution of flavour development as a more agile, insight-led and digitally enabled field, strengthening the team’s ability to deliver future innovation with speed, clarity and measurable business impact.

• Leads the flavour digital transformation agenda, defining and delivering a roadmap for digital tools, data standards, automation and AI-enabled capabilities across flavour development.
• Shapes and embeds digital flavour systems, workflows and ways of working that improve speed, quality, traceability, knowledge reuse and data integrity.
• Acts as the flavour business lead and key super user for flavour systems, ensuring requirements, adoption, governance and effective utilisation across the flavour community.
• Identifies and delivers opportunities to reduce manual effort through coding, workflow automation, dashboards, structured data capture and simplified digital processes.
• Develops and applies AI-enabled approaches to support flavour ideation, trend identification, ingredient selection, formulation optimisation, sensory prediction and decision-making.
• Partners with flavourists, product teams, internal experts and external partners to enhance flavour scoping, technical feasibility assessments and the evaluation of emerging digital and flavour technologies.
• Builds connected flavour data, reporting and insight capabilities that enable portfolio visibility, supplier capability mapping, performance tracking and evidence-based decision-making.
• Drives the adoption of digital solutions through training, mentor and change management, while ensuring compliance with quality, regulatory, confidentiality, intellectual property, security and privacy requirements.

• Proven experience leading digital transformation, systems implementation and data-enabled change within R&D, product development, flavour, sensory or related technical environments, with the ability to translate business and technical needs into practical digital, analytics, automation and AI-driven solutions.
• Strong track record of managing cross-functional projects and collaborator networks across technical, digital, IT, data, commercial and external partner…