Director of GTM Platform

About Snowplow Snowplow is the real-time customer context layer that collects, validates, enriches, and delivers behavioral data for advanced analytics, ML, and AI agent decisioning. Snowplow's event tracking is leveraged across 2M+ websites and applications globally, processing over one trillion events per month.

More than 250 companies, including Experian, Auto Trader, Strava, Condé Nast, and Hello Fresh, rely on Snowplow to build a well-governed, first-party data foundation that powers their customer-facing AI agents, in-session personalization and recommendations, and real-time analytics.

This Opportunity The Director of GTM Platform is a senior, hands-on leadership role at the center of Snowplow’s GTM engine. You own the foundation that the entire go-to-market motion runs on top of — the martech systems, data, scoring models, and intelligence layer that every stage of the funnel depends on.

As the owner of the platform, you’ll set the GTM Engineering roadmap, translating model designs and AI workflows into production-ready systems that commercial teams use to identify who to reach out to, why, and with what message. You’ll also own the martech stack (e.g. Webflow, Salesforce Campaigns, Pardot, Apollo, Qualified), responsible for data completeness and routing integrity across the entire go-to-market motion.

Reporting to the SVP of Marketing & Growth, this role requires someone who has a clear point of view on how AI reshapes marketing operations and GTM Engineering. That transition runs through the existing stack rather than around it. You'll have unlimited access to Claude and best-in-class AI tooling from day one, with a standing mandate to run GTM Engineering the way an AI-native startup would.

The GTM Engineering roadmap you set and ship should be visible across the business, well-documented, and actively adopted.

What you will ownGTM Engineering Leadership Set and publish the GTM Engineering roadmap. Prioritize decisions about what gets built, in what order, and why. Keep the roadmap as a visible, business-wide asset so every stakeholder knows what is being built, what has shipped, and what is coming next.

Manage the GTM Engineer, set the priorities, protect their focus and give them enough context to make sound decisions without you in the room.

Translate GTM Engineering outputs into tools and intelligence that commercial teams actively use, leading the design and delivery of new flagship initiatives as they’re identified.

Design and deliver enablement when new tools, models, or agents ship. A roadmap item is not complete until the intended users understand what it does, how to use it, and what outcome it is designed to drive.

Maintain a structured feedback loop with commercial teams across the funnel so the GTM Engineering roadmap stays connected to real operational needs.

Marketing Operations Own the martech stack, including configuration, permissions, documentation, vendor relationships, across current tools (Snowplow Webflow, Salesforce Campaigns, Pardot/MCAE, Apollo.io, Qualified, Google Tag Manager, Google Search Console). Decide what stays, what gets replaced, and what gets rebuilt with newer, AI-native alternatives as they prove out.

Own the integrations that feed first-party data, intent signals, and audience segments from the platform into paid digital ad systems to improve targeting precision and segmentation.

Operate lead routing, scoring logic, suppression lists, MQL/PQL/SQL system definitions, and reporting.

Maintain platform hygiene, data quality, contact enrichment coverage, privacy/GDPR compliance, and deliverability health across the stack.

Own attribution methodology for centralized reporting mechanisms: dashboards, funnel metrics, etc. for the SVP and exec team.…