Martech Lead

Job Title:

Mar Tech Lead

Role Type:
Contract

Length: 6 weeks initial

Location:

Remote

Our client seeks an experienced Mar Tech Lead to turn customer and commercial use cases into a clear architecture for a complex, multi-platform marketing technology ecosystem.

Working with Enterprise Architects, Technical Architects and platform specialists, you will shape a Mar Tech blueprint and mobilisation priorities, balancing customer impact, business value, risk and future flexibility.

• Translate priority business use cases into capabilities, data, decisioning, activation and platform responsibilities.
• Apply end-to-end expertise across customer data, identity and consent, CRM, orchestration, digital experience, measurement and AI.
• Shape the high-level architecture blueprint with architects and platform specialists, defining ownership, governance and guiding principles.
• Evaluate platforms against consistent use cases and principles, challenging vendor recommendations to ensure a coherent, vendor-neutral ecosystem.
• Present clear recommendations and trade-offs to senior stakeholders, covering customer impact, value, risk and flexibility.
• Facilitate use-case and architecture workshops to reach defensible decisions and clarify platform responsibilities.
• Assess evidence and classify questions as decide now, prove next or defer, keeping the sprint focused rather than drifting into detailed design.
• Define mobilisation priorities, dependencies, ownership and next steps.

• Significant Mar Tech architecture and transformation experience in complex enterprise environments.
• Deep knowledge of customer data, identity, CRM, personalisation, decisioning, orchestration, activation, digital experience, measurement and AI.
• Strong knowledge of enterprise CRM, cloud and data platforms, including architectural overlaps and integration.
• Ability to translate business and customer use cases into architectural requirements and actionable recommendations.
• Sound judgement on platform placement, considering latency, data gravity, channel proximity, interoperability, reuse, consent, privacy, cost and vendor lock-in.
• Ability to explain complex architecture choices clearly to senior business, product, marketing and technology stakeholders.
• Strong consulting skills: structured problem solving, workshop facilitation, synthesis, executive storytelling and recommendations.
• Retail, loyalty, personalisation or similar consumer-sector experience is highly desirable.