Marketing Executive

Job Description Role Overview Join Us in Creating Unforgettable Travel Experiences!

Ready to make your mark in the world of travel marketing? This is your chance to play a pivotal role in driving growth and building brand awareness for Holland America Line across the UK and Irish markets.

As Marketing Executive
, you’ll work hand‑in‑hand with our Senior Marketing Manager to bring bold, creative campaigns to life—across both B2C and B2B audiences via digital and print channels. From crafting impactful consumer and trade events to shaping compelling marketing strategies, you’ll be at the heart of initiatives that inspire and engage.

You’ll collaborate with passionate sales, marketing, and commercial teams worldwide to deliver our UK strategy, achieve ambitious growth targets, and strengthen brand recognition—all while keeping our loyal customers at the centre of everything we do.

• Lead bold, 360° campaigns across digital and print channels, partnering with top‑tier media to ensure every initiative delivers maximum impact for the brand.
• Shape creative direction by crafting compelling briefs, curating standout content, and ensuring brand consistency across all touchpoints.
• Collaborate globally with our US creative team and UK designers to produce eye‑catching collateral tailored for the UK & Ireland markets—acting as a true brand guardian.
• Drive engagement and results through targeted direct marketing campaigns that connect with our UK audience and deliver measurable commercial success.
• Analyse and optimise performance, using data‑driven insights to refine strategies and embrace a test‑and‑learn approach for continuous improvement.
• Inspire and align the wider Holland America team, sharing updates on consumer‑led marketing activity to keep everyone motivated and focused on making an impact.

This role is positioned at CUK
10 level within our organisation and is available on a full‑time, permanent basis. We offer hybrid work including up to two days from home.

• Experience of planning, building and deploying Email campaigns.
• Proven experience in crafting creative briefs and executing go‑to‑market strategies.
• Strong project management capabilities to keep fast‑paced initiatives on track.
• HTML experience desirable.
• Solid understanding of paid media planning and execution.
• Knowledge of Asana or similar project management tools (preferred).
• Marketing degree or equivalent is desirable.
• A passionate marketing mindset with fresh, creative ideas.

• Strong organisational skills – You can plan and prioritise effectively to keep projects on track.
• Creative thinking – You enjoy crafting content and ideas that capture attention.
• Proactive attitude – You’re ready to take ownership of tasks and learn quickly.
• Ability to multitask – You can manage multiple priorities while staying focused on results.
• Great communication skills – You work well with others and build positive relationships across teams.

This is your opportunity to develop your skills, contribute to exciting campaigns, and make a real impact in a supportive team environment.

Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you’re passionate about our guests and looking for an opportunity to grow, we’d love to hear from you.

Working with us means more than just a role in guest experience. It’s about being part of a team that values well‑being and personal growth.

Read our employee experience guide to learn more about life as a Carnival UK colleague.

CUK‑employee‑experience‑guide‑July‑

• Employee Discounted Cruising plus Friends and Family offers
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Recognition scheme with prizes and awards
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Employee‑led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment
• In‑house Occupational Health help and access to digital GP
• Life Assurance
• Pa…