Content Marketing Manager

Nims Dai Ltd is seeking a highly skilled and creatively driven
Content Marketing Manager
to lead the development, deployment, and management of our e-commerce channels and multimedia content across all Nimsdai brands.

With e-commerce at the core, this role will serve as the linchpin between brand storytelling, digital engagement, and content operations - spanning social media, websites, and global campaigns.

With a strong focus on e-commerce and retail, the role will play a pivotal part in driving direct-to-consumer business across all retail channels and consumer touchpoints. This 360° brand communicator will support the company’s B2C growth strategy through compelling content that enhances customer experience, builds loyalty, and increases conversions.

The role calls for an
entrepreneurial mindset - someone who thinks like an owner, proactively identifies opportunities, and is comfortable turning ideas into action. Strong
leadership capability
is essential, with the ability to influence cross-functional stakeholders, guide creative and content partners, and take ownership of initiatives that drive commercial impact.

This position offers a dynamic pathway toward a leadership role in retail communications, ideally suited for a passionate outdoor enthusiast with a sharp eye for digital innovation and commercial impact. Given the global nature of the brands and campaigns, flexibility around working hours will be important to accommodate occasional needs outside standard business times.

The ideal candidate is a collaborative, articulate communicator with a sharp eye for visual storytelling and brand consistency. They bring experience working in cross-functional, remote teams, a deep understanding of digital retail behaviour, and fluency in tools such as Shopify and Adobe Creative Suite. Skilled in managing multi-brand content strategies and social media (organic and paid), they are organised, adaptable, commercially minded, and driven to stay ahead of digital trends while delivering measurable results.

• Plan, create/ art direct, upload, and maintain digital content across Shopify () and Prismic platforms (, , nimsdaifoundation.org and )
• With strong commercial acumen with Shopify, maintain and manage , ensuring optimal performance, seamless user experience, and alignment with brand and ecommerce strategy. While applying strong commerciality to drive direct-to-consumer sales, build customer loyalty, and increase conversion rates.
• Maintain and manage  on Shopify, ensuring optimal performance, seamless user experience, and alignment with brand and ecommerce strategy - with a strong focus on driving direct-to-consumer sales and revenue growth.
• Edit and optimise product and lifestyle images for website use, ensuring visual consistency, high quality, and alignment with brand aesthetics.
• Ensure websites are consistently updated to reflect strategic campaigns, new product launches, seasonal changes, and expeditions.
• Uphold brand consistency and optimise user experience across all digital touchpoints.
• Support content creation across blog posts, ads, and PR features.
• Contribute to storytelling strategy across digital platforms – _updating brand content calendar.
• This role also involves close collaboration with external agencies, including email marketing, SEO & paid advertising. You will support and work with the team to ensure consistency in strategy and content alignment.

• Lead 360 social media execution with relevant Heads of Departments across multiple platforms for all brands: content planning, creation, scheduling, publishing, and reporting.
• Manage community engagement through direct messaging, commenting, and story interactions, while actively monitoring brand presence and audience growth.
• Execute paid campaigns in collaboration with agency partners, and coordinate campaign sharing via personal accounts (Nimsdai, Tejan, Mingma David, Mingma Tenzi) to maximise visibility.
• Support the team in Nepal (Nimsdai Store and Elite Exped) to ensure consistency in brand tone, visual output and publishing across all channels.
• Collaborate with brand ambassadors to share content, amplify campaign reach, and maintain consistent brand messaging across their channels.

• Collaborate with internal teams and partners to plan and launch brand-aligned campaigns across all relevant channels (website and social) for both seasonal and product-specific campaigns.

• Design branded materials for: expeditions and gear presentations, sponsorship and partnership decks, speaker sessions and event collateral ad visual templates for operational teams
• Actively interpret creative briefs to deliver visually compelling solutions that align with brand guidelines and strategic objectives. Apply creative thinking to conceptualise initiatives that resonate across multiple channels, primarily digital.
• Think of and share creative ideas for approval, before…