Marketing Manager

What is the role?

As a Marketing Manager for Southampton Football club, you’ll be responsible for developing and delivering integrated marketing campaigns that drive commercial revenue across men’s and women’s ticketing, hospitality, memberships and matchday secondary spend.

You will lead the club’s fan acquisition, CRM strategy and audience segmentation programme, growing both domestic and international fan databases and delivering personalised, insight‑led marketing journeys across email, paid media and owned digital channels.

This responsibility is across every area of the football club, including the areas mentioned above plus retail, conferences & events, special events as well as our new products including LEVEL1 & The Dell.

You’ll work with Chief Marketing Officer and Director of Venue Sales, plus other club stakeholders, to develop and deliver integrated marketing strategies that support key revenue streams across men’s and women’s ticketing, hospitality, memberships and matchday secondary spend. And own the marketing budgets across aforementioned areas of the club.

You’ll lead on hero revenue driving seasonal campaigns including Season Ticket, Membership and innovative matchday marketing across channels including paid social, paid search, display, owned digital (email, app, website), push notifications and traditional ATL media.

You’ll lead on acquisition of fan data, and how that data is then utilised across effective CRM marketing campaigns to drive commercial outcomes, including managing the direct / email marketing campaign schedule and collaborating across the marketing team to manage personalised messages to the right fans at the right time about the right products. The role allows you to manage external agency relationships to deliver results whilst working efficiently and cost-effectively.

You’ll develop and motivate a creative and data‑led team of marketing & CRM executives, focused on men’s and women’s ticketing marketing & carrying out the day‑to‑day fan growth and direct marketing schedule. As well as collaborating with TURF, the club’s in‑house creative studio, to produce outstanding and widely recognised creative work for marquee moments in the football calendar. Specifically focusing on Season Ticket campaign launch and matchday moments.

You’ll be responsible for the marketing effort for the club’s streaming platform, Saints Play, delivering revenue in‑line with expected targets.

• Minimum 3-5 years in customer marketing / data driven marketing roles
• Experience with Dotdigital or similar customer marketing platforms is an absolute necessity – specifically adept at understanding audience segmentation, data‑driven marketing and capable of automating messaging across customer journeys
• Familiarity with analytics & management tools – Dotdigital, GA4,
• Experience of working within a similar fast paced and dynamic sporting environment is preferred but not essential
• Educated to at least degree level or equivalent in experience
• Demonstrable management experience of junior team
• Proactive – someone who shows a willingness and energy to get involved, lead from the front and get their hands dirty
• Strategic – someone who can step back from the day to day and define new solutions to existing challenges
• Analytical– someone who can interpret data and generate insights that lead to improved results
• Collaborative – happy to work alongside another Marketing Manager and take strategic direction from line management

If you are successful, you can look forward to a healthy benefits package;

• Access to 2 free match tickets for every home league game
• Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
• Discounted Southampton Football Club merchandise.
• 26 days’ holiday per year excluding bank holidays plus your birthday off each year.
• Contributory Pension Scheme.
• Worldwide Travel Insurance for you and your family.
• Learning & Development opportunities - supporting you to develop your potential and achieve in your career.
• Free onsite parking.
• Cycle to Work Scheme.
• Collaborative & inclusive working culture.

Please click APPLY NOW to begin the application process.