Editorial and Investment Content Writer

About the Business Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation. Quilter oversees £141.9 billion in customer investments (as of March 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management. The business is comprised of two segments:
Affluent and High Net Worth. Affluent encompasses the financial planning business, Quilter Financial Planning, the Quilter Investment Platform and Quilter Investors, the multi-asset investment solutions business. High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning – offering a highly personalised service to private clients, charities, trustees, and professional partners. Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands.

At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve, including our colleagues. Our business is transforming, continually modernising, and becoming even more customer centric.

So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!

Level: 4 Department:
Affluent Marketing

Location:

London, United Kingdom or Southampton, United Kingdom Contract Type:
Permanent Regulated/Non-Regulated:
Non-Regulated.

At Quilter, we're transforming how we connect with audiences across digital channels. As consumer behaviour evolves and more people discover information through search engines, social media and AI-powered platforms, high-quality content has never been more important. We're looking for a talented writer to help shape and deliver Quilter's consumer content strategy. This is an exciting opportunity for a skilled writer, journalist or content professional to create compelling and engaging content that helps people make better financial decisions.

Working across Brand, Marketing, Corporate Affairs and our subject matter experts, you'll develop content that informs, educates and engages consumers while supporting Quilter's commercial objectives. You'll support the creation of content across our websites, blogs, articles, third-party publications and multimedia channels, helping ensure Quilter is a trusted and visible source of information wherever audiences are searching for answers. You will play a key role in evolving our editorial approach, creating content that performs across both traditional search engines and emerging AI-driven discovery platforms.

By combining strong storytelling skills with audience insight, data and performance analytics, you'll help drive engagement, improve discoverability and strengthen Quilter's digital presence. In addition, this role will be required to create compelling, accurate and engaging investment content. Working closely with investment managers, research teams, proposition specialists, compliance and marketing colleagues to translate complex market insights, investment strategies and economic developments into clear, accessible content for a range of audiences.

This is a role for someone who is naturally curious, commercially aware and passionate about creating content that delivers measurable impact.

• Lead the planning, creation and optimisation of content across Quilter's consumer websites and digital channels.
• Produce high-quality articles, features, thought leadership, guides and educational content on personal finance, investments, retirement and wealth matters.
• Develop content for third-party websites, media partnerships and digital platforms to extend reach, build authority and support discoverability.
• Help shape Quilter's approach to Generative Engine Optimisation (GEO) and AI-driven search, ensuring content performs effectively in emerging discovery environments.
• Use audience insight, search data and content performance metrics to identify opportunities and continuously improve results.
• Work closely with marketing, PR and subject matter experts to develop content that supports brand, engagement and commercial objectives.
• Develop compelling narratives around investment performance, market developments and economic trends.
• Support the creation of content across multiple formats, including written articles, video, podcasts, social content and multimedia assets.
• Build strong relationships with stakeholders across the business, providing editorial expertise and trusted advice on content strategy and execution.
• Maintain high editorial, regulatory and brand standards across all content outputs.

You are an exceptional writer with a passion for creating content that informs, engages and inspires action. Whether your…