Social Media, Content & Community Lead

LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence.

We’re looking for a dynamic Social, Content & Community Lead who lives and breathes social, platforms, trends, community and content. This role is all about driving engagement, reaching new audiences, creating content and keeping the brand relevant for an engaged and passionate equestrian following. You’ll lead proactive and reactive content concepts, manage posting and conversations across channels, including our app, and bring influencer relationships to life.

If you’re passionate about the data and analytics that social can provide, as well as creating compelling, responsive social narratives and content, and building communities that genuinely connect, this could be your next big move.

• Design and deliver social-first campaigns that prioritise engagement, reach and relevance across all platforms
• Lead on all LeMieux social platforms:
  Instagram, Facebook, Tik Tok, along with You Tube
• Plan social campaigns in line with our overall campaign and comms plan, carefully considering customer types and seasonal nuance
• Pivot accordingly in line with in-season changes and business needs, finding alternative, relevant options at pace

• Monitor social trends and platform changes to keep content fresh, timely and optimised for each platform
• Live and breathe social for the brand and proactively drive development of each platform through understanding
• Develop platforms in line with updates and norms, and suggest new platforms where relevant

• Generate creative concepts that take advantage of trending moments and brand stories, balancing long term planning with agile real time content
• Actively create on-brand and engaging social content – both video and stills – independently and alongside the wider team, from shoot to edit
• Be a key player in our in-house team of creatives and marketers, helping to generate impactful and engaging content to a high standard and at serious volume

• Write clear and detailed content briefs, collaborate effectively with creative and marketing teams
• Where necessary, help drive and deliver content production from brief to posting

• Schedule and post content at the right time and in the right format, following best practice for each platform
• Utilise Hootsuite to plan and schedule content and build insights

• Act as the brand voice across social channels and within the LeMieux app. Moderate conversations, engage existing moderators, share content, use the Community for content ideation and concepts, respond to feedback, nurture community sentiment and act with pace on brand relevant opportunities

• Identify new, potential influencers and ideas around them to create a constant flow of new talent, building these relationships, working with relevant team stakeholders, and supporting behind the scenes on shoots, collaborate on influencer content and help coordinate influencer activity

• Track engagement, reach, sentiment and community growth
• Provide insights that lead to actionable improvements in the form of detailed reports and recommendations
• Act upon the data to create actionable outcomes through content and social

• Proven professional experience in social media, content and/or community management roles with a track record of success in driving engagement
• Experience working with communities and/or community driven platforms to drive usage, engagement, audience and business growth
• Strong understanding of multiple social platforms, their features, trends and audience behaviours with the ability to adapt across changing platforms
• Specific experience and understanding across Meta platforms and Tik Tok
• Experience working on content creation with in-house or agency partners to generate high volumes of ideas…