Head Of Marketing

Job Title:

Head of Marketing

Location:

Sothampton
Salary:
Depending Upon Experience

Our prestigious manufacturing client, based in Southampton, have an urgent opening for Head of Marketing.

What We Offer
Competitive Salary
25 Days Holiday + Bank Holiday and close down at Christmas
Pension 3% employee contribution and 5% employer contribution
08:00-16:30 over 5 days
Flexible Working Available – Including early finish on Fridays
Salary sacrifice scheme
Cycle to work
Telus Employment Assistance Program. Confidential Advice and Support 24/7
Discounted shopping on multiple outlets including travel
Sick pay scheme
We continuously review our benefits to maximise opportunities to our employees.

The Role
As Head of Marketing, you will lead the development and execution of our global marketing strategy, driving brand awareness, customer engagement and commercial growth across the marine and luxury sectors.
Reporting to the CEO, you will be responsible for evolving our unique brand positioning and ensuring our heritage, bluewater expertise, world adventure capabilities and exceptional owner experience are consistently brought to life across every customer touchpoint.
Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows.
This is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.

Qualifications

• Degree educated

• CIM qualification desirable

• Experience with Hub Spot or similar CRM platforms desirable

Key Job Responsibilities

• Develop and implement a comprehensive global marketing strategy to strengthen our brand position, support sales and increase market share

• Work closely with senior leadership to align marketing activity with business goals and revenue targets

• Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging

• Develop targeted marketing initiatives to promote our comprehensive range of Service offerings and generate additional revenue streams

• Lead market research to identify customer insights, opportunities and emerging trends

• Safeguard and evolve our brand identity across digital, PR, print, events and partnerships

• Develop compelling content strategies showcasing our performance, design, adventures, owner stories and lifestyle appeal

• Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity

• Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media

• Oversee international boat shows, private views, owner events and lifestyle partnerships

• Develop partnerships with influencers, marine media and relevant luxury brands

• Lead, inspire and develop the marketing team, creating a creative and results-driven culture

• Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success

• Manage external agencies and ensure exceptional creative and media delivery

• Define and monitor KPIs, campaign ROI and marketing performance

• Manage the global marketing budget in line with business priorities and commercial objectives

About You

• Proven leadership experience within a senior marketing role, ideally within the marine, luxury or lifestyle sectors

• Strong understanding of brand storytelling, audience segmentation and customer lifecycle management

• Experience developing and delivering successful multi-channel marketing campaigns

• Strong understanding of the luxury marine market

• Experience working across international markets and positioning high-value products

• Strong digital marketing, analytics and CRM experience;
Hub Spot experience would be advantageous

• Excellent communication and written skills

• Strong stakeholder management and project management skills

• Commercially focused and results driven, with the ability to demonstrate marketing ROI

• Experience managing, developing and motivating high-performing teams

• A strategic thinker with excellent attention to detail and decision-making skills

• Creative, influential and comfortable working in a fast-paced environment

• A genuine passion for the marine industry

Technique-Recruitment Solutions Ltd is a proud equal opportunities employer, dedicated and specialist to the engineering and manufacturing industries. We work and support some of the most well-known companies in Norfolk and Suffolk. These vacancies are being advertised on behalf of Technique-Recruitment Solutions Ltd who are operating as an employment business and employment agency