Senior Manager, Digital Marketing Communications, Global

Job Description

At Cooper Vision, a business unit of Cooper Companies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day.

Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at

The Senior Manager, Digital Marketing Communications, Global (hereafter the “role”) is responsible for defining and scaling Cooper Vision’s digital storytelling approach globally. The role translates communications strategy into clear, coherent and impactful digital content and experiences across web, social and search, ensuring consistency, relevance and scalability across markets.

This role focuses on content, narrative and digital experience, rather than campaign execution or performance marketing, which is the focus of regional / in-country digital marketing colleagues.

• Translate communications strategy into digital storytelling by developing clear narratives, messaging structures and content approaches that guide how Cooper Vision shows up across digital channels globally.
• Define global web content strategy by establishing content structures, messaging priorities and user journey principles across a multi-market website ecosystem, ensuring consistency and quality across country domains.
• Lead global social media strategy by owning corporate social channels (primarily Linked In), defining editorial direction, and ensuring a consistent global voice and presence.
• Define content-led global SEO/GEO/AEO strategy by identifying priority themes, topics and opportunities aligned to how professional and consumer audiences search, and setting guidance for content structure and discoverability.
• Design audience-led digital experiences by guiding content and journeys that meet the needs of both professional (ECP) and consumer audiences, supporting education and commercial pathways.

• Establish global content standards and frameworks by creating messaging architectures, content systems and scalable toolkits that can be adopted and localised by in-market teams.
• Establish digital channel governance by setting principles, standards and guardrails for how content is expressed across web, social and search, and acting as a guardian of the global digital narrative.

• Enable and align markets by providing clear guidance, frameworks and support to regional and in-market teams, ensuring effective localisation while maintaining global consistency.

• Drive insight-led content optimisation by leveraging data and insights to improve content effectiveness, user experience and storytelling clarity, without owning campaign performance.

• Monitor emerging digital marketing communications trends including AI-enabled/ cited content and personalisation and integrate relevant approaches into global content frameworks.

• Collaborate across functions and teams by partnering with Global Communications, Brand Marketing, Commercial and Platform teams to ensure alignment and effective delivery of digital content strategies.

• Occasional travel to Global Strategy & Planning meetings or regional / in-market visits.

• Minimum 7–10 years’…