E-commerce Social Media & Content Lead

About the Role

Our client, a leading online retailer, is seeking an experienced and visionary E-commerce Social Media & Content Lead to guide their digital communication efforts in Randburg . This senior role is responsible for developing and executing a cohesive social media and content strategy that drives brand awareness, customer engagement, and revenue growth for their e-commerce business. You will lead a small team, manage content creation pipelines, and oversee the strategic direction across all relevant social platforms.

This hybrid position offers a blend of in-office collaboration and remote flexibility, empowering you to shape our client's digital narrative.

• Develop, implement, and manage a comprehensive social media and content strategy aligned with e-commerce objectives and brand guidelines.
• Lead the creation of high-impact, engaging content across various formats (visuals, video, copy) for platforms like Instagram, Facebook, Tik Tok, and others.
• Oversee the social media content calendar, ensuring a consistent brand voice and timely publication of posts.
• Manage and optimize paid social media advertising campaigns to achieve target ROI and KPIs.
• Analyze performance data, identify trends, and provide strategic recommendations for continuous improvement and innovation.
• Mentor and guide junior members of the social media and content team, fostering a collaborative and high-performing environment.

• Extensive experience (5+ years) in social media management and content strategy, with a strong focus on e-commerce.
• Demonstrated leadership experience, managing teams or projects effectively.
• Proficiency in content creation tools, social media management platforms, and analytics suites.
• Exceptional strategic thinking, copywriting, and visual storytelling skills.
• Deep understanding of social media algorithms, advertising best practices, and performance marketing.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent demonstrated expertise.

• A highly competitive salary package commensurate with leadership experience.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for significant professional development and leadership growth.
• Exclusive employee discounts on the company's diverse product range.
• A dynamic, creative, and collaborative work culture within a leading e-commerce company.