Digital Marketing Executive; Social Media Maternity Cover

The Royal Yachting Association, based in Hamble, near Southampton, is the national governing body for all forms of recreational, competitive and professional boating. It represents dinghy and yacht racing, motor and sail cruising, RIBs and sports boats, windsurfing, inland cruising and personal watercraft.

Job Role: Digital Marketing Executive (Social Media) – Maternity Cover

Salary: £30,000 - £35,000 per annum, depending on experience

Contract: 1 year Fixed Term Maternity Cover

Hours: Full-time - 35 hours per week, Monday to Friday

Location: Hamble, Southampton (hybrid working)

Are you a creative and results-driven social media professional looking to work with a globally recognised brand? Do you have a passion for creating engaging content, growing online communities and delivering impactful digital campaigns?

We're looking for a Digital Marketing Executive (Social Media) to join our Marketing team on a 12-month maternity cover contract. This exciting role will see you lead the day-to-day management of the RYA's social media channels, working across a broad range of campaigns, initiatives and audiences to increase engagement, awareness and advocacy for the organisation and the benefits of beingon the water.

Reporting to the Digital Marketing Manager, you'll collaborate with teams across the organisation to develop compelling content, support integrated marketing campaigns and help position the RYA as a leading voice within boating, sailing and watersports communities.

The Royal Yachting Association (RYA) is the UK's national governing body for boating and watersports, from sailing and motor boating to windsurfing and personal watercraft.

Through our strategy, Together on Water, we are committed to creating a safe, welcoming and inclusive environment where more people can enjoy life on the water.

With over 100,000 members, 1,400 affiliated clubs and classes, a global network of 2,300 recognised training centres and responsibility for the British Sailing Team, the RYA plays a vital role in supporting participation, performance and training across the boating community.

You will:

• Manage and grow the RYA's social media channels, including Facebook, Instagram and Linked In.
• Plan, schedule and optimise engaging social media content aligned with organisational priorities and campaigns.
• Maintain and manage the social media content calendar.
• Create compelling content including post copy, captions, graphics, image assets and video content.
• Work with internal teams, freelance creatives and agencies to deliver high-quality campaign assets.
• Monitor community engagement and manage responses across social channels, maintaining the RYA's tone of voice.
• Analyse channel and campaign performance, producing reports and actionable recommendations.
• Support the planning, delivery and optimisation of organic and paid social media campaigns.
• Collaborate with digital agencies to manage paid social activity across Meta and Tik Tok platforms.
• Act as a centre of excellence for social media, providing guidance and best practice support to colleagues across the business.
• Provide occasional out-of-hours social media support for events and live coverage, with time off in lieu provided

Key Responsibilities:

• Deliver engaging, audience-focused content that supports the RYA's strategic objectives.
• Develop and maintain effective social media plans and content schedules.
• Monitor trends, platform developments and best practice to ensure content remains relevant and effective.
• Build strong relationships with internal stakeholders to support campaign delivery across the organisation.
• Use insight and analytics to…