Digital Content & E-commerce Strategist

Our client is seeking a strategic and creative Digital Content & E-commerce Strategist to join their dynamic team in Randburg . This pivotal role involves developing and implementing innovative content strategies that drive customer engagement and boost sales for our e-commerce business. You will be responsible for shaping our brand's online narrative, optimizing content for various digital channels, and ensuring a seamless, compelling customer experience from initial touchpoint to purchase.

This is an ideal position for a seasoned digital marketer passionate about creating impactful content and driving e-commerce success.

• Develop and execute a holistic content strategy aligned with our e-commerce business objectives, focusing on brand storytelling and customer engagement.
• Create and manage a content calendar, ensuring a consistent flow of high-quality, relevant content across blog posts, social media, email campaigns, and website copy.
• Optimize content for search engines (SEO) to improve organic visibility and drive qualified traffic to our online store.
• Analyze content performance metrics, identifying what resonates with our audience and making data-driven recommendations for future content creation.
• Collaborate with design, marketing, and product teams to ensure brand consistency and a cohesive user experience across all digital touchpoints.
• Identify new content opportunities and platforms to expand our reach and engagement within the digital space.

• Proven experience as a Content Strategist , Digital Marketer, or similar role, with a strong emphasis on e-commerce .
• Demonstrated success in developing and implementing content strategies that drive engagement and conversions.
• Excellent copywriting, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness.
• Strong understanding of social media platforms and their role in e-commerce marketing.

• Competitive salary package with performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and skill development in Randburg .
• A collaborative and innovative work culture.
• Employee discounts and exclusive offers.