Marketing Manager

Yorkshire, United Kingdom | Posted on 31/08/2026

Time Outdoors exists to help more people get active outdoors.

For more than 20 years we've connected people with events, challenges, charity places and adventures.

Nobody here is marketing widgets. You'll be marketing the things people daydream about - a first 10K, a challenge to take on with friends, a charity place in the Great North Run or an adventure further afield.

Alongside our community, we work with charities, event organisers and adventure providers - including some of the biggest and most recognisable brands in the sector - helping them reach the right people and turn interest into participation.

There is already a lot happening  have the platform, the audience, the partners and stories of people getting outside and doing something that matters to them. And we've just launched a service that removes the upfront cost for advertisers to work with us so we're looking to scale up fast.

We're a small, close-knit team based in Yorkshire, punching well above our weight and this is a newly created role at the heart of that growth.

The role

We're looking for our Marketing Manager. You won't be starting from scratch: there's a clear strategy, a 20-year-old brand, thousands of events and a business that's scaling fast. But neither will you be handed a finished plan and asked to simply run it. After getting to know the business, you'll work closely with the Founder to refine and develop that strategy - and you'll own turning it into measurable results: sign-ups, conversion and advertiser outcomes.

You'll sit at the intersection of content, community and conversion, with a single clear mandate: turn visitors into sign-ups and our advertisers into long-term commercial partners.

SEO is not the heart of this role as organic strategy sits with the Founder.

You'll be working with AI, not against it. We already use AI across the business - our listings tool drafts content at scale, and our AI marketing assistant handles analysis and first drafts. We want a Marketing Manager who's already using AI tools in their own work - to draft faster, test more ideas, interrogate data, produce more - and who knows exactly where human judgement still matters.

If you're not fully there yet but are genuinely curious and quick to adopt, that works too. What doesn't work is reluctance.

Storytelling is also central to the role. We believe real people doing real things outdoors are one of our strongest marketing assets. But great content alone is not enough - you'll be judged on outcomes: sign-ups, conversion rate and advertiser results, not on activity or output volume.

You'll have the freedom to test ideas and challenge how we currently do things. In a small business, what you put into the role has a very visible impact on what comes out of it.

What success looks like

• Visitor-to-sign-up conversion rate improves measurably across key listings and landing pages.
• Transactional revenue grows as more advertisers are onboarded via our Conversions API.
• More advertisers move to self-service via MyTOD, reducing manual overhead per advertiser.
• The website becomes a thriving community platform that also delivers demonstrable value to advertisers and partners.

What you'll do

• Refine and develop the marketing and growth strategy with the Founder.
• Own the end-to-end visitor journey - from first visit, to shortlist, to sign-up.
• Set and track conversion KPIs for listings and landing pages, working with our Website Copywriter.
• Use data and audience insight to understand what's converting, what isn't and where we should focus next.
• Own our social channels - Instagram, Facebook, Linked In and beyond - and create and manage our email newsletter.
• Find and tell the stories of our community through social, email, editorial and video.
• Grow registrations, participation and engagement across the platform.
• Take handover of advertisers signed up by the Founder, getting their listings live and converting quickly.
• Build content targeting people looking for charity places, to grow transactional revenue from charity events.
• Drive advertiser adoption of self-service tools within MyTOD, reducing the need for manual account management.
• Produce social proof content - testimonials, stats, case studies - that strengthen our proposition to new and existing advertisers.
• Develop the Time Outdoors brand, voice and story with the Founder.
• Work with the wider team…