Trade Marketing Manager - FMCG
Listed on 2026-10-18
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Marketing / Advertising / PR
Marketing Strategy, Merchandising, Sales & Marketing -
Sales
Sales & Marketing
Our client is seeking an experienced and strategic Trade Marketing Manager to drive category growth and brand performance within the retail environment for their FMCG products in Randburg . This critical role involves developing and implementing effective trade marketing strategies that support sales objectives, enhance brand visibility at the point of sale, and strengthen relationships with retail partners. You will analyze market data, identify shopper insights, and translate these into actionable plans that drive consumer purchasing decisions.
The ideal candidate possesses a strong understanding of retail dynamics and a proven ability to influence both internal sales teams and external retailers within the highly competitive FMCG sector.
- Develop and execute comprehensive trade marketing strategies aligned with brand and sales objectives.
- Analyze sales performance, market data, and shopper insights to identify key growth opportunities within retail channels.
- Plan and manage trade promotions, in-store visibility programs, and merchandising initiatives.
- Collaborate closely with the sales team to equip them with the necessary tools and plans to achieve retail targets.
- Manage trade marketing budgets effectively, ensuring optimal allocation of resources and ROI.
- Build and maintain strong relationships with key retail partners to drive mutual business success.
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Minimum of 5 years of experience in trade marketing, brand management, or sales, with a significant focus on the FMCG industry .
- Proven track record of developing and implementing successful trade marketing programs that have positively impacted sales and market share.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent communication, presentation, and negotiation skills.
- Proficiency in retail data analysis and category management principles.
- Competitive salary and performance-based bonus structure.
- Comprehensive medical aid, retirement fund, and other employee benefits.
- Excellent career development opportunities within a leading FMCG organization.
- Opportunity to work with a portfolio of well-known and respected brands.
- A challenging and rewarding role with significant impact on retail strategy.
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